At Digitas, I lead a design team focused on AI interfaces and design systems.

Current projects:

• Designing conversational AI experiences for an internal agentic platform

• Building customizable chatbot interfaces where users can train bots with their data

• Prototyping AI interactions using Figma and code for rapid iteration

• Creating scalable design systems to improve team efficiency and brand consistency

• Prioritizing human-in-the-loop design patterns for responsible AI

• Leading creative workshops to enhance team collaboration

At Digitas, I drive design innovation by creating data-driven solutions that strengthen client relationships and agency growth. I focus on building design systems, improving team collaboration, and implementing efficient workflows to deliver high-quality projects faster.

Key projects:

• Led Visa's creative initiatives for 3 years as lead designer, working closely with Visa Design Leadership to deliver landing pages, campaigns, and future vision concepts. As one of Visa US's main creative partners, we shaped their digital presence and design system in Figma.

• Built scalable design systems that reduced production time, including Visa's Figma system refresh and RaceTrac's app redesign

• Led design teams using research and rapid prototyping to transform digital products for Amway and Nutrilite

• Created successful pitches and prototypes that won partnerships with GoodEggs, FIS, and Snowflake

• Developed AI-driven experiences using 3D, AR, and NFTs, like the "Sephoraverse" project for enhanced brand engagement

• Designed impactful visual solutions, including Delta's CES campaign landing page

• Designed conversational AI experiments for Visa and L'Oreal

At PlantLife, I partnered with former Nike and Apple designers and plant experts to build a social platform for plant enthusiasts. The platform connects users to share knowledge, shop, and explore plant-related topics from gardening to wellness.

Key contributions:

• Collaborated on creating the complete user interface and design system

• Contributed to brand identity and communication strategy development

• Supported the product design journey from concept to MVP

Led packaging, branding, and communication design projects from research and strategy through final execution. Work earned four industry awards and features in The Dieline, Packaging of the World, and Behance Gallery. This is where I built my foundation in typography, composition, and visual craft.

Started my design career at Z&G Branding, one of the top 100 branding agencies in Russia. Worked with 50+ brands including major federal companies. Focused on brand identity and packaging, but touched everything: campaigns, print, web, 3D concepts, fonts. Grew from junior to senior designer. 2 projects published internationally, 2 Logolounge awards, 1 Behance feature.