Building B2B Enterprise level UX, leveraging AI, for top tech companies like LinkedIn, Salesforce, Airbnb, Shopify, Hubspot, Roblox, Squarespace, Splunk, Slack, and more.

ENTERPRISE • DESKTOP - AI/ML / SOFTWARE / DATA VISUALIZATION

• First Product Designer hired to build from 0 to 1 the company enterprise-level software

• Built and led the Product Design team. Product Designer, Front End, Content strategist

• Ran interviews with Executives, Marketing, Customer Engineer, Pre-Sales, and Customer Success to understand the company’s go-to-market strategy, target market, and segment

• Did visual and experience competitive analysis

• Helped shaping product go-to-market strategy based on findings

• Participated in feature reviews with multiple stakeholders to define the “must-have”

• Created workflows and low-fidelity wireframes to validate assumptions

• Analized feedback and iterated with high-fidelity interactive Figma Prototypes

• Ran Usability Tests with users to validate flow, intuitiveness, UI, and UX

• Created the first company Design System in Figma with master components to speed up and standardize prototyping

• Handed-off prototypes to Engineers

• Created a Product Design Process defining stakeholders' responsibilities, timeframes, and interactions

• Created visuals, graphics, animations, and videos for different demos and mkt assets

B2C • DESKTOP & MOBILE - BANKING

• Created UI/UX for new products and experiences, from wireframes to interactive mockups

• Reached millions of multicultural final consumers in the U.S. market

• Participated in Design Reviews with 130 designers across the organization

• Was trained on A11Y procedures and best practices

• Reached high-level access as an author for compliance requirements for the native app edition

• Created quantitative research and A/B testing

ENTERPRISE, B2B & B2C • DESKTOP &. MOBILE - SOCIAL MEDIA SOFTWARE & ANALYTICS

• End-to-end shipped on time the App and Dashboard defining UI and interactions on Invision

• Secured branding implementation by developing a comprehensive company Style Guide

• Created toolkits from low-fidelity wireframes to hi-fidelity mockups for web and app platform

• Accomplished sprints on time by collaborating with the engineering team as Product Manager

• Implemented UX/UI, web, and mobile pixel-perfect artifacts; I designed using Sketch and Figma

• Increased website traffic via 2D motion graphics I created with Illustrator and edited on XD

• Ran competition research and critical features to evaluate the B2B versus B2C landscape

B2C • MOBILE - GAMING / ADVERTISING - RETAIL / ENTERTAINMENT / FOOD / PHARMACEUTICAL / BEVERAGES

• Got endorsements from Fortune 100 execs from my brainstormed mobile games ideas

• Increased specific product sales at Amazon's website by 10% through a game I designed

• Reached millions of final consumers in more than a hundred countries

• Been asked by Hennessy to build new versions of an experience two years in a row after achieving a 14% click-thru rate, hitting 163sec avg. Time, 5x longer than 30 TV spots

• Broke the time spent for the average playing of an ad unit for a Snapchat campaign, pushing it to 180 seconds for Dunkin' Donuts twice.

• Shipped in record-time experiences for brands such as Marvel, Puma, and Coach NY

Check out the Games Gallery I also designed for GameCommerce to show all of these games:

https://games.gamecommerce.com/gallery/index.html