# Serhi Matchuk > Product Lead (B2C & Consumer Tech) Location: United States, United States Profile: https://flows.cv/serhi ## Work Experience ### Product Lead @ DOWN Dating & Social Apps Jan 2025 – Present | San Francisco, CA Down is a top-10 iOS dating app in the US by downloads and the leading casual dating app. In my second year with the company - i led product team to 75% YoY ARPU growth and 50% YoY improvement in D7 Female retention - together with the CEO, delivered new product positioning and rebrand - stayed hands-on with hiring and performance management to raise team productivity and output quality I remain deeply involved in product, design, and analytics, leveraging AI tools like Cursor and Claude to move faster. Excited about what we're building next with our great team at Down. Join us! ### Senior Product Manager @ DOWN Dating & Social Apps Jan 2024 – Jan 2025 | San Francisco, California, United States - Delivered 25+ winning experiments in Year 1, boosting ARPU, subscriptions, and revenue. - Led major initiatives like app rebranding & redesign, and female-centric features, strengthening engagement and network effects. - Improved product operations via streamlined goal-setting and planning, release processes, accelerating feature delivery & decision making. ### Program Creator & Lecturer (Product Management Course) @ Robot_dreams Jan 2023 – Jan 2024 | Kyiv, Ukraine Robot Dreams is a cohort-based tech course platform operating in Europe. Co-created and taught a comprehensive product management course for junior to mid-level product managers. Graduated over 100+ students in the first year. ### Product Lead @ Genesis Tech Jan 2022 – Jan 2024 - Led Kismia's product org transformation, unifying mobile and web teams into cross-platform value streams - Headed up Kismia Revenue and Retention product squads across platforms - Led a high-performing team of 20+, including 2 Product Managers and 3 Tech Leads ### Senior Product Manager @ Genesis Tech Jan 2020 – Jan 2022 | Kyiv, Kyiv City, Ukraine Launched and scaled Kismia's mobile app business unit from the ground up, achieving XXm ARR. - Launched a new business stream for a social product (Dating Service, iOS+Android apps) - Within 18 months, grew it to 1mln+ MAU (US, LATAM), $1mln monthly revenue, maintaining a positive NET profit - Built a cross-functional team of 15 A-players and established an experiment-driven culture to achieve scaleable unit economics Genesis is a co-founding company that builds global tech businesses. More - https://gen.tech.L ### Senior Product Manager (Mobile Banking) @ Alfa-Bank Ukraine Jan 2017 – Jan 2020 | Kiev Region, Ukraine As PM in charge of Alfa-Bank's mobile apps for retail clients, I was responsible for creating and defining product strategy, planning, road mapping. Over the last two years, the team and I: - Transformed the mobile app into a comprehensive business stream by increasing MAU (x8) and recurring revenue (payments, FX, transfers) - Released 30+ app updates with more than 60 brand new features in total - Increased App Rating from 3.2 to 4.7 on iOS and from 2.8 to 4.6 on Android by redesigning app experience and launching new features. - Improved Customer Support by revising and shipping brand new build-in chat and online-call (Web-RTC) - Doubled Cross-Sell campaigns efficiency and cut a third of the SMS costs by broad implementation of dynamic links and push notifications - Built an approach to iteration planning and release management from scratch. - Successfully Resolved critical bottlenecks in the development process on different stages (QA, Deployment) and managed to create a more flawless development process. ### Co-founder & Product Manager @ AHOW Jan 2017 – Jan 2019 ### Product Management & UX Consultant @ Portmone.com Jan 2016 – Jan 2018 | Kyiv Portmone.com is the biggest payment provider in Ukraine, which provides payment and money transfer service for B2C market and payment solutions for e-commerce and SMBs. I was involved to share my expertise and help in-house development team to ship their brand new app. I created UX concept and user flows, managed visual designers and aligned the team with the product vision. As a result, the app was successfully delivered in 8 months. ### User Experience Designer @ Star Jan 2016 – Jan 2017 | Kiev Region, Ukraine Star (formerly Cogniance) is a global consultancy and outsourcing company with HQ in San Francisco, California and main R&D office in Kyiv, Ukraine. Among clients are Expensify, Dolby, Continental, Xerox, Walmart. and many others. I was part of 
the 7-person design team, which worked on a large scale programmatic platform. My contributions: - Requirements gathering and analysis - Flows definition, interactions definition - New unique pages and flows design - Microinteration prototyping (Axure) - Designing for new functionality - Enhancement of existing design guidelines ### Co-founder & Product Manager @ Taplend Jan 2015 – Jan 2016 | Ukraine Taplend is a mobile platform that allows receiving instantaneous loans from friends and partner microfinance institutions in a few clicks. My responsibilities included: 1. Concept and product vision development; 2. Conducting researches for idea validation; 3. TA behavioural patterns studying. 4. Business flows and product prototypes (iOS) development; 5. Managing development of product design, which was featured by Behance; 6. Brand-modelling and marketing strategy for launch in the US; 7. Conducting research of European lending market; 8. Marketing strategy development for promoting solutions on these markets; Main current achievements of the project: - Won Technation(http://tnation.co) startup acceleration; - Taplend was recognised as the best startup of Kazakhstan according to Forbes - Took a part in a Polish startup acceleration WARP4(FTL 5-day acceleration program backed by Deutsche Telekom) and as a result became partners with mobile telecom operator T-Mobile; - Created a community around our service at the University of California Berkley. - Developed a beta of application. - Won SellaLab (http://sellalab.com) fintech startup acceleration; ### Product Manager & UX Designer @ UAPAY Jan 2015 – Jan 2016 | Ukraine UAPAY is national payment service that allows to make transfers, pay bills online and arrange secure and safe internet deals between sellers and buyers. As Product Manager and UX Designer: - Conducted numerous quantitative and qualitative user research/interviews - Determined product USPs and key benefits - Created information architecture and high-fi wireframes and prototypes - Developed a PRDs and supervised them though development - Coordinated marketing team and outsource PR and Media agency through product launch - Managed relationship with stakeholders and company management - Successfully launched the service (B2C) within strict deadlines ### Strategic Planner @ Aimbulance Jan 2015 – Jan 2015 | Kyiv, Ukraine Due to work in Aimbulance, I got a great experience in cooperation with following clients: Pepsico, MasterCard, Unilever (Axe, Lipton), Danone (Activia), Henkel, Kinder, Viasat, UkrSibbank, Union Standart Bank, ilaya Regeneration, KMBS and participated in 20 tenders. My responsibilities included: - Development of communication and digital strategies; - Writing creative brief; - Qualitative and quantitative research of consumer behavior; - Field researchers; - Analysis of consumer behavior with methodology Consumer Decision Journey by McKinsey; - Market analysis; - Communication eco-system development; - Development of activation mechanics; - Creative briefing; - Creative ideas and concepts evaluation; - Follow-ups of strategic sessions; - Positioning development for brands (definition USP's, RTB's, rational/emotional benefits, values, personalities, brand essence) ; - UX-strategy development: (user goals, business goals, use cases); - Conducting Personas analysis; - Brand social media strategy developing ; - Effie cases preparation; In my work I used following methodologies: - SWOT; - CATWOE; - Consumer Decision Journey by McKinsey; - Satellite Analysis; - Unilever Brand-Key; - 5W's. ### Junior Strategic Planner @ Aimbulance Jan 2015 – Jan 2015 | Ukraine ## Education ### Bachelor's degree in Management Kyiv National Economics University ## Contact & Social - LinkedIn: https://linkedin.com/in/matchuks - Portfolio: http://matchuk.me --- Source: https://flows.cv/serhi JSON Resume: https://flows.cv/serhi/resume.json Last updated: 2026-04-13