# Serina Wei > Product Designer II at IBM Location: San Jose, California, United States Profile: https://flows.cv/serina My journey as a product designer has been influenced by a range of experiences, spanning from team collaborations across different functions to conducting user research and prototyping solutions. I excel in settings where innovation meets user-centered design principles, consistently seeking chances to make a meaningful difference. I bring a unique perspective that integrates design principles with a deep understanding of business objectives and customer engagement strategies. This holistic approach enables me to create user-centric designs that not only delight users but also align with the objectives of the organization. Check out my work: http://www.serinawei.com ## Work Experience ### Product Designer II @ IBM Jan 2026 – Present ### Product Designer II @ Okta Jan 2022 – Jan 2026 • Navigated through ambiguous problem spaces by translating project requirements into concrete design solutions for Okta Privileged Access (Secrets vault, SaaS app service accounts, Active Directory Accounts) • Spearheaded collaborative product vision sessions with designs, resulting in a prioritized list of initiatives for our roadmap that gained buy in from cross functional partners • Partnered with researcher to conduct validation studies of designs, translating user insights into targeted iterations that measurably improved adoption rates and administrator efficiency ### Product Designer II @ Novii Jan 2025 – Jan 2025 ### Product Designer @ Wells Fargo Jan 2022 – Jan 2022 • Worked on the redesign of credit card application for Small Business, Merchant Services, and Affluent customers XD ### UX Designer @ Make It MVP Jan 2021 – Jan 2021 • Orchestrated the full UX design lifecycle for our MVP, guiding the team through strategic user research, rapid prototyping, and iterative usability testing ### UX Design Student @ Designlab Jan 2020 – Jan 2021 ### Amazon Prime Student Campus Manager @ Amazon Jan 2019 – Jan 2020 | Pomona, CA • Increased prime student memberships by 20% through brand awareness efforts • Collaborated with other campus managers to create events and increased engagement with over 500 interactions • Created engaging content on social media platforms to further promote prime student benefits and products with over 400 views weekly ### Sales Management Intern @ PepsiCo Jan 2019 – Jan 2019 • Increased zone’s perfect planogram compliance ranking from 19th to 1st in the country • Collaborated with frontline team and warehouse manager to fulfill voids and increased overall sales of chips by $37,572 ### Service Business Analyst @ Infinera Jan 2018 – Jan 2018 | Sunnyvale, CA • Researched and wrote a case study on a migration service for Charter • Designed 3 infographics for migration service to create awareness of the solution provided for clients • Utilized python to sort csv file into folders and programmed a website base • Performed competitor analysis of products, pricing, and market to develop effective branding strategies ### Services Development Intern @ Infinera Jan 2017 – Jan 2017 | United States ## Education ### Bachelor's degree in Business, Management, Marketing, and Related Support Services California State Polytechnic University-Pomona ## Contact & Social - LinkedIn: https://linkedin.com/in/serina-wei - Portfolio: http://www.serinawei.com --- Source: https://flows.cv/serina JSON Resume: https://flows.cv/serina/resume.json Last updated: 2026-04-13