# Seth B. > Multi disciplinary product designer interested in emerging technologies Location: San Francisco Bay Area, United States Profile: https://flows.cv/sethb Versatile Product Innovator adept at taking ideas from zero to one, excited to join forces with your organization and tackle multifaceted challenges. My strengths lie in: • Orchestrating smooth collaboration among product, engineering, and design teams • Utilizing user research to drive well-informed product strategies • Producing sophisticated application prototypes with finesse • Creating outstanding interaction design experiences • Transforming designs into tangible prototypes or code for effective implementation ## Work Experience ### Owner / Operator @ THE STUDIO Los Gatos Jan 2019 – Present | Los Gatos, California, United States Responsible for ownership, operations, branding, and management of the best hair salon in the Bay Area with 19 chairs. ### Designer @ Tally Jan 2022 – Jan 2022 | New York, United States Redesigned home page, DAO onboarding process. Reimagined DAO home page, voting flow, and all interactions. ### Designer @ Makara Jan 2021 – Jan 2021 Makara acquired by Betterment Feb 2022 • Designed consumer crypto investment app for iOS • Extended brand and designed website for launch ### Staff Product Designer @ dutchie Jan 2021 – Jan 2021 Greenbits acquired in $1.7B deal, then disassembled unceremoniously. ### Principal Product Designer @ Greenbits, a dutchie company Jan 2017 – Jan 2021 | San Jose, CA Greenbits helped legal cannabis retailers manage their inventory, make sales, and stay compliant with confusing state regulations. • Contributed directly to product and pitch decks that raised $41M in funding • Recruited, hired, and managed design team of four • Researched, designed, tested, and iterated on five flagship products • Established and implemented standards for product + design excellence • Developed and socialized product vision • Created cohesive, responsive design system for native and web • Created then collaborated on brand identity ### Organizer @ Design Sprint Silicon Valley Jan 2019 – Jan 2020 | San Francisco Bay Area A Google Design Sprint Global Chapter; Design Sprint Silicon Valley brings together product thinkers to increase their Design Abilities. ### Founder @ Cashboard Jan 2007 – Jan 2016 | San Francisco Bay Area Cashboard is the most straightforward way for small business owners who bill for time, or on a project-by-project basis to quote customers for work, turn those quotes into projects, track time against them, and then get paid. The concept for Cashboard was developed in response to my own needs running a software consulting company. The idea was a hit with freelancers and small business owners from all over the globe. ### Founder @ Subimage LLC Jan 2002 – Jan 2014 Subimage was a product development agency for hire. In the beginning it was the home for small web design projects, which increasingly grew in size and scale. After year 3 it transformed into a product development company full-time. During years 3-5, Subimage was a vehicle for launching e-commerce stores powered by the first open-source Ruby on Rails shopping cart — Substruct. Afterwards, it became an idea incubator — which launched Cashboard, MusicNewsHq, Lyricful, and GunShopWatchList. Case studies for all of these projects can be found on the site. ### UX @ Perfect Commerce Jan 2002 – Jan 2004 | San Jose CA Perfect Commerce was a b2b eProcurement service. Implemented user-centered designs in the .NET framework by implementing agile design methodologies, personas, and user testing. • Worked with product management to turn customer research into usable interfaces (wireframing, usability tests, photoshop/illustrator design) • Implemented front-end code // Tech Stack: ASP.net, MS SQL Server, HTML, Javascript, CSS ### UX / Engineering @ Kenamea Jan 2001 – Jan 2002 | San Francisco, CA Designed & developed Javascript best practice example applications and utility libraries for the Kenamea messaging platform. // Tech Stack: Java, Javascript, HTML, CSS, Microsoft HTC files (Web Components in 2000 — https://msdn.microsoft.com/en-us/library/ms531018(v=vs.85).aspx) ### UX / Engineering @ Outride Jan 2000 – Jan 2001 | Redwood Shores, CA Personalized search browser sidebar. Designed, implemented, and conducted usability research for this Xerox PARC spinoff company. Outride's intellectual property was acquired by Google in September, 2001. (https://googlepress.blogspot.com/2001/09/google-acquires-technology-assets-of.html) // Tech Stack: J2EE, EJB, Javascript, HTML, CSS ### UX / Engineering @ Portera Jan 1998 – Jan 1999 | Berkeley, CA User experience, design, and front-end implementation of flagship Product Management SaaS product ServicePort. // Tech stack J2EE, EJB, Spring, Hibernate, HTML, CSS ### UX / Engineering @ Hewlett Packard Jan 1997 – Jan 1998 | Roseville, CA Designed & implemented internal support web sites / apps. // Tech Stack: MS Access / MS SQL Server, ASP, HTML, CSS ## Education ### Design Thinking IDEO U ### Design Research Techniques Cooper Professional Education ### Graphic Design Specialization Coursera ### Design and Applied Arts Diablo Valley College ### Computer Science Sierra College ## Contact & Social - LinkedIn: https://linkedin.com/in/seth-b - Portfolio: http://subimage.com --- Source: https://flows.cv/sethb JSON Resume: https://flows.cv/sethb/resume.json Last updated: 2026-04-13