Understand the client and their customer, the problem to be solved, and decide on the best design approach. Conceptualized and strategized digital experiences for clients in a team of SMEs, product development specialists and developers. Prototyped concepts for testing and communication. Ensured alignment of designs with brand guidelines and standards.

Conceptualized and optimized digital experiences for the consumer web and consumer iOS app through collaboration with product managers, engineers and cross-functional stakeholders. Participated in research activities with project teams. Prototyped concepts for testing and communication. Advocated for consistency of interaction and visual design patterns. Evolved design system.

Created visual design and UX for T-Mobile’s IoT Marketplace. Validated designs and experiences through usability testing. Created user flows and wireframes to build user interface mockups and prototypes. Provided quality assurance for each experience as well as improvement upon current experiences.

Strategized and partnered with developers, project managers, and other team members to create engaging and accessible design concepts and successful user experiences for internal websites. Integrated user feedback and business requirements into ongoing product experience updates. Validated designs and experiences through usability testing.