# Sev Saffen

> Executive & Life Coach | Creative and UX Designer | Helping People & Ideas Take Shape

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/sev

I’m a creative problem solver and a UX/product designer. I create strategic solutions that enhance people's lives by implementing thoughtfully designed, easily traversed experiences.

I utilise the design processes in UX/product design programs:
- User Research
- Design Thinking
- Interaction Design, User task flows
- Sketching & Wireframing
- User Interface Design (Figma, Sketch, Adobe Creative Cloud)
- Prototyping & Testing
- Product Development
- Data Analysis & Synthesis 

I’ve been working in the Bay Area for the past 8 years. Please check out my site to see my latest UX/Product Design projects at:

https://sevsaffen.com/

## Work Experience
### Creative, Design @ Hinge Health
Jan 2026 – Present

### Executive and Life Coach @ New Ventures West
Jan 2024 – Present
I help people and projects grow — from the inside out.

As an Executive and Life Coach and longtime creative, I support individuals and teams in navigating complexity with clarity, creativity, and purpose. Whether guiding a founder through a life transition or shaping a visual system for a brand, I lead with insight, intention, and impact.

My work lives at the intersection of creativity, leadership, and transformation — always human-centered, always evolving.

Curious about coaching, collaborating, or connecting the dots in your own work or life? Let’s talk.

### Creative I Design I Strategy @ Saffen Design
Jan 2015 – Present | San Francisco Bay Area
Experienced design consultant, I've had the opportunity to work with a wide range of customers, from creative start-ups to established, industry-leading enterprises. I enjoy transforming creative visions into reality- whether it's designing to convey a brand's identity or crafting great user experiences to engage audiences.

🎨 Communication Skills:
Identifying effective ways of communication with both brands and consumers.
Collaborating across teams, including marketing, social media, and other departments.
Articulating the story of the brand and its value proposition.
Cross-functional collaboration with local and international teams.

💡 Business Strategy and Data Analysis:
Supporting internal stakeholders in achieving their business goals. Using data to create business cases to support our work efforts and to discover our “why”. 

🚀 Design and Creative Skills:
Designing for various platforms and devices.
Creating designs for customer acquisition.
Designing materials for print and web communication.
Designing logos and creating prototypes.
Art direction and conceptual designs.
Creating packaging and inspiration maps.

🧭 Brand Strategy and Development:
Developing brand strategy, including market research and product positioning.
Supporting brand relaunches and transitions.
Marry art and strategy. 

📐 Technical Proficiency:
Producing production-ready files for various design projects.
Managing complex documents using Adobe Creative Cloud (Adobe CC).

🎯 Project Management:
Correcting and finalizing multiple edits and revisions.
Sending finalized materials to the stakeholders. 

𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Ariat, Crunchyroll, Apple, Backroads, Puori, Wilstead and Taylor Publishing, Metta Good

𝗦𝗸𝗶𝗹𝗹𝘀: Design Strategy • Visual Design • Branding • Social Media • Marketing • Campaigns • Packaging • Art Direction • Print Design • Typography • Design Thinking • Collaboration • Logo Design • Prototyping • User Interface • User Experience • Service Design • Illustration

### AI Experience Design, Engineering @ PwC
Jan 2025 – Jan 2025 | San Francisco Bay Area
PwC – Digital Vanguard 

Designing AI-native, human-centered experiences that make complex enterprise systems feel clear and intuitive. I collaborate across design, engineering, and strategy to turn emerging technologies into elegant, functional products — from intelligent dashboards to conversational tools.

### Product Design I User Experience I Research @ EchoUser
Jan 2021 – Jan 2023 | San Francisco, California, United States
Work as a consultant UX/Product designer and researcher with clients under 
EchoUser Design agency. 


𝗖𝗹𝗶𝗲𝗻𝘁𝘀: Autodesk, Hover Inc., Cisco VR/AR, AdRoll


## Education
### UX Research in UX / Product Design
Springboard

### Continuing Education in Business
Stanford University

### Bachelor of Science (B.S.) in Industrial and Product Design
San Francisco State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/sevsaffen
- Website: https://sevsaffen.com
- Website: https://sevsaffen.myportfolio.com/

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Source: https://flows.cv/sev
JSON Resume: https://flows.cv/sev/resume.json
Last updated: 2026-04-08