Implemented a content and distribution strategy to establish a youth-friendly voice and tone for 20+ Horizon World notifications.

Conducted UXR and advocated for A/B testing on notification design with a 0.3% increase in CTR, in addition to socializing insights of an audit on existing notifications and a literature review.

Case study here: https://www.shaahana.tech/meta-case-study

Owned the E2E design of a guided tutorial with Bubble’s component library, with success defined as improvements in 0-1 and 0-7 day retention and conversion within 4 weeks.

Collaborated with XFN such as PMM, product, UXR, and education to identify user needs and action on feedback.

Case study here: https://www.shaahana.tech/bubble-case-study

Partnered with the service delivery and development teams to optimize the customer experience during peak service delivery to reduce a drop in PRS from 18 to 5 pts during tax seasons.

Collaborated with 10+ cross-functional stakeholders to host discovery and ideation workshops, gathering product insights and leading feasibility discussions based on customer impact, business impact, and technical feasibility.