# Shafeen Alam > Principal Product Designer | AI Systems, Enterprise Platforms, Decision Intelligence | Driving High-Stakes Product Strategy Location: San Jose, California, United States Profile: https://flows.cv/shafeen I’m a hands-on design leader who blends strategy, systems thinking, and craft to create scalable, human-centered product experiences. With over 15+ years of experience across cybersecurity, telecom, real estate, education, workplace tech, enterprise, and consumer platforms, I’ve led teams and designed products that turn complexity into clarity. I believe design is about aligning people, process, and purpose. Whether mentoring teams or prototyping myself, I focus on craftsmanship, measurable impact, and business outcomes. I’ve led design at BlackBerry, VoyceMe, Asurion, Realtor.com, and Chegg, building strong design cultures and empowering teams to deliver meaningful results. Lately, my focus has been on AI-assisted design systems (using modern AI tools like Cursor, Claude and Figma Make), data-driven decision interfaces, and workplace experiences that help people work smarter and safer. If you care about simplifying complexity and designing for real impact, let’s connect. ## Work Experience ### Senior Product Designer @ Envoy Jan 2025 – Present | San Francisco, CA • Led design of mission-critical workplace safety and compliance platforms used by 10,000+ organizations globally, supporting incident coordination across web and mobile. • Designed a real-time Emergency & Threat Intelligence dashboard that increased employee response visibility 40–60% and reduced incident resolution time 20–30%. • Built compliance integrity workflows for workplace operations (attendance corrections, approvals, audit trails), reducing manual administrative follow-up ~30%. • Transformed fragmented operational signals into actionable intelligence interfaces, enabling faster, coordinated decision-making during high-stakes events. • Established scalable enterprise UX patterns for operational coordination, enabling multi-location organizations to manage safety, communication, and compliance across distributed workplaces. • Partnered with product and engineering leadership to shape roadmap priorities through design-led exploration and rapid prototyping using AI-assisted tooling (Claude Code, Cursor, Figma Make). ### Principal UI/UX Designer @ Interpres Security Jan 2024 – Jan 2024 | United States • Led end-to-end design of an AI-powered decision support system, reducing analyst investigation time by 40%. • Increased analyst trust in automated insights 62% → 81% by defining model behavior, explainability patterns, and human-in-the-loop guardrails. • Sole product designer responsible for UX architecture, interaction models, and product design strategy across the platform. • Designed conversational AI workflows enabling analysts to interpret complex threat intelligence data and make faster, higher-confidence decisions. • Built a scalable token-based design system supporting rapid product iteration *with the company being acquired by Cyberproof, my position was eliminated* ### Lead Product Experience Designer @ VoyceMe Jan 2024 – Jan 2024 • Increased utilization of the platform’s creator tools to 80% through improved workflows and onboarding experiences. • Helped scale the Zokio anime platform to 100,000 monthly active users. • Led design across web and mobile experiences. • Managed distributed design team across the Philippines, Canada, and the United States. • Established KPIs / WIGs and UX metrics to measure product improvements and UX-led design initiatives ### Director of Product Design, Cybersecurity @ BlackBerry Jan 2018 – Jan 2023 | Mountain View, California • Led design across our AI-driven cybersecurity platform suite, including endpoint, identity, network, and data loss prevention systems, supporting enterprise threat detection & response. • Helped shape the company’s transition from handheld devices to enterprise software to cybersecurity platform 0 to 1 strategy. • Operated as hands-on Head of Design across the cybersecurity product portfolio, building operational dashboards enabling enterprise security teams to monitor threats and prioritize response across global infrastructure. • Collaborated with executive leadership to define UX strategy and product vision. • Introduced research-driven design practices including journey maps, JTBD frameworks and user research • Implemented modern design workflows and tools improving cross-team collaboration by 60%. • Grew the Design team from 5 to 12 - mentored and created alignment of projects between a global team across the US, Canada, Poland, Ukraine , Argentina, and Columbia – continuous design ### Director of UX, Enterprise Products @ BlackBerry Jan 2017 – Jan 2018 | Mountain View, CA • Led design of BlackBerry Enterprise’s flagship products - Work, Tasks, and Notes with 2M+ user growth in supporting business critical functions • Centralized the UX team under one reporting structure • Mentored and load-balanced projects between a global team of 7 designers across the US, Canada, Ukraine, and Poland • Work closely with Dev and PM to optimize process - identified areas of improvement and proposed plans ### User Experience Director @ Asurion Jan 2016 – Jan 2017 | San Mateo, California • Led UX strategy for mobile applications supporting millions of telecom customers across major carriers. • Explored new product opportunities and service models through design-led innovation initiatives. • Directed design strategy across mobile experiences for AT&T, Verizon, and T-Mobile. • As the most senior designer led workshops, mentored a team of 5 designers and managed the design system ### Director of User Experience Design @ realtor.com Jan 2015 – Jan 2016 | Santa Clara, California • As a player/coach, owned the design direction for the core experience of Realtor.com across all platforms [responsive Web, iOS, and Android] • Orchestrated several company wide initiatives that led to the visualization of strategy & 5 year roadmap • Reimagined and facilitated the complete redesign of the iOS Realtor.com core app • Led the Material Design effort within the core Android app - #1 rated home search app - 4.5 stars / near 100k downloads - featured on Google Play store, which earned us the Top Developer standing • Oversaw a team of 6 designers as the team grew ### UX Design Manager, Admissions & Career Services @ Chegg Inc. Jan 2014 – Jan 2015 | Santa Clara, California • Serve as the Group UX Design Manager for the Admissions, Career Services, and Enrollment product verticals - Admissions (consumer and customer facing), Career Center , Internship / Entry-level job listings (internships.com integration / customer facing), and Scholarships • Mentor & grow a team of 6 talented designers spread across two geographical locations : Santa Clara and Ukraine - on the design direction / visual strategy for products on all platforms [web, mobile-web, iOS, and Android] • Increased 'Add to list'​ conversion by 50% with new design for College profiles - [actual 11% from 5%] - while improving data quality/credibility by leveraging a richer source of data • Optimized productivity offshore by 50% simply changing their workflow – defining clear take-aways, inspiring confidence, prioritizing workloads for better efficiency by delegating tasks accordingly among competent team members - not strictly seeing them as 'Production Designers' • Establishing strategic objectives and relaying UX vision to align with product and business goals • Deeply involved in high level initiatives that touch the larger Chegg UX Team - providing education around mobile best practices & tools and recruiting top talent • Help shape the user research roadmap - both user researchers dotted line report to me so there is close collaboration between Research and Design at all times ### UX Design Manager, High School Services @ Chegg Inc. Jan 2014 – Jan 2014 | Santa Clara, California • Lead a team on the design direction for the Admissions (formerly High School Services) product across all platforms [web, mobile web, iOS, and Android] • Within my first 6 months – through proper coaching, helped promote a junior designer to a Senior role and increased productivity offshore by 50% simply changing their workflow – defining clear take-aways, inspiring confidence, prioritizing workloads for better efficiency by delegating tasks accordingly among competent team members • Stressed the importance of discovery and user testing – became a voice for Design – was able to present and communicate the vision to a larger group of executives for overall concept approval         • People management - coaching individuals in their career path, providing explicit actionable feedback – defining clear take-aways, inspiring confidence, prioritizing workloads for better efficiency by delegating tasks accordingly among competent team members • Help shape career advancement – provided metrics for designer roles - recruit and screen design candidates ### Lead UX Designer, Mobile @ Chegg Inc. Jan 2014 – Jan 2014 | Santa Clara, California • Increased MAUs to 26k & 4.2M total downloads for Flashcards+ with visual revamp after acquisition – and also introduced idea of adding pictures • Supported Marketing efforts around app promotion – developing in app ads, ramping up the Android Beta program, mobile website mockups • Mentored and provided feedback to other designers in design efforts around Android and mobile – familiarizing them with the standards and optimal workflows • Designed data collection modules across mobile platforms – used skills as a copywriter to come up with clever copy to encourage engagement / conversion • Insta.edu – designed engagement model of integration into Chegg in early stages of acquisition – how a student would interact with it - billing / commerce scenarios • Chegg Study on mobile – iPhone, iPad and Android phone – optimized a troublesome flow for mobile and integrating features that became the model for the web platform later • Career Center – was part of its early stages when a vision for native mobile app was being established – did initial explorations of its ramifications on both the iOS and Android native app and how it would integrate using PhoneGap ### Senior UX Designer @ Chegg Inc. Jan 2013 – Jan 2014 | Santa Clara, California • Designing native mobile app experience – iOS and Android – helped design and support Chegg’s first Android app • Supported Chegg’s open platform – web/mobile – interacting with 3rd party companies to integrate into Chegg’s hub app infrastructure • Drove effort to design and implement iOS 7 styling on the Chegg iOS app • Took part in early stages of mobile strategy alongside executives – decisions around platforms and technologies used for optimal experiences • My Internships app on the Chegg site – led design efforts on multiple platforms (website, mobile web and native mobile) – established vision and followed it through to implementation working closely with the Internships.com team to maintain consistency with Chegg components and styling - conducted weekly check-ins where feedback was given ### Product Designer @ Citrix Systems Jan 2011 – Jan 2013 | Santa Clara, California • Helped shape and establish the mobile direction for Citrix Receiver growing it substantially in the Mobile space - 597k downloads prior to joining to 2 million downloads – being the only designer at the time on a cross functional team, providing support and maintain cohesiveness for all platforms • In charge of conceptualizing all current and future Mobile efforts – Citrix Receiver across all platforms – iOS (iPad/iPhone), WebOS, Playbook [QNX], Blackberry, Android, Windows Phone 7 • Produced assets that appeared on the CEO's keynote for 4 different Synergy conferences - presented prototypes that helped shape the eventual direction of iPad Receiver and Receiver for all other platforms • Art direction for several projects – working closely with iOS developers in communicating the vision set and implementing it correctly by breaking it down to small attainable goals to keep the developer driven and on task. • Collaborate with researchers to refine the user experience - creating visual assets for use within ongoing product iteration and exploration ### User Interface Prototyper @ Citrix Systems Jan 2010 – Jan 2011 | Santa Clara, California • Visualize and develop high-fidelity functional Flash/HTML prototypes in record time to aid in quick turnarounds of new features, interactions and interface designs for use in usability testing for demonstration and proof of concept • Collaborate with designers and researchers to refine the user experience - creating visual assets for use within ongoing product iteration and exploration ### Lead User Interface Designer @ Cisco Systems Jan 2009 – Jan 2013 | Milpitas, California • Responsible for the overall design direction/user experience and mobile strategy for multiple 0->1 products – leading multi-disciplinary teams in different geos – attending stake holder meetings and communicating vision/rationale – at the same time, being hands on and developing visual assets – icons, wireframes, interaction, and storyboards • Executed a complete visual overhaul for their IPICS Push-to-Talk Management Console – Unified Dispatch Console & Physical Security Desktop Client and mobile clients - collaborating with Engineering team to ensure its implementation and standardization to standards [XAML, WPF, .NET] • Designed and supported the Cisco Instant Connect mobile app - Android / iOS ### Lead User Interface Designer @ Boardvantage (Now a part of Nasdaq) Jan 2008 – Jan 2010 | Menlo Park, California • 1st official and only Designer - leading and overseeing a small group of 6 front end and backend software engineers in the implementation of UI principles and integration • Concept development, design ideation, and detailed specification of visual designs for user interfaces of the future and existing products - communicate conceptual ideas, design rationale and the specifics of user centered design process for their platform, ECX, a secure online collaboration portal ### Visual / User Experience Designer @ Cisco WebEx Jan 2008 – Jan 2008 | Santa Clara, California • Data visualization for the WebEx Connect Rich Client • Created user experience assets, visual design, and interactive Flash prototypes alongside Interaction Designers to integrate visual design, icon design, interactivity while defining information architecture and storyboarding new features ### Associate Illustration Instructor @ Avenue1 Academy Jan 2008 – Jan 2008 | San Jose, California • Taught the fundamentals of character creation and visual development – helped students with portfolio building – student was accepted into the highly exclusive Entertainment Design program at Art Center, Pasadena, CA ### User Interface / Visual Designer @ Amazon/Lab 126 Jan 2007 – Jan 2007 | Cupertino, California • Conceptualized the original 120+ screensavers for the 1st generation Amazon Kindle in 4 bit grayscale for use with e-ink technology, illustrating famous authors, illustrations, basic tips, and definitions • Developed the book recommendation carousel that was later utilized on the Amazon.com website • Designed icons for use in Quick Navigation Bar and book genre designations • Created original static and animated user-interface look-and-feel mock-ups / wireframes for approval [interaction flows, conceptual diagrams, site maps, storyboards, typography, color palettes, page/screen schematics/wireframes] • Participated and collaborated in concept development and design ideation to help programmers prototype / document UI assets – defining UI Style Guidelines for improved development and product integration. • Established new and dramatic UI look-and-feel for the Home Screen- interactivity to be intuitive to the passing of time ### Graphic Artist, Spartan Athletics - Program Advancement & Branding Affairs @ San Jose State University Jan 2007 – Jan 2007 | San Jose, California • Responsible for creative output of the Spartan Athletics website - designing the Spartan Stadium billboards, Internet banner ads, or any other promotional pieces promoting the Football and Basketball season • Developed brand identity; part of a team responsible for disbursing promotions during sports events ### Graphic Designer @ Cintara Jan 2006 – Jan 2007 | San Jose, California • Photoshop production for the Corvalent website [www.corvalent.com] – optimizing images for corporate websites, color correction/photo retouching • Interaction design - web design and visual consulting ### Creative Director @ Spartan Daily Jan 2005 – Jan 2006 | San Jose, California • Schemed layout of advertising and classifieds for daily newspaper production • Managed creative staff of six people – overseeing creative output including numerous campaigns and creating customer ads • Set Three New Records – Biggest Issue, Most Color Ads, and Highest Grossing Ad Sales in a semester ### Consultant - Industrial Designer / Graphic Artist @ Zobo Pet Products Jan 2006 – Jan 2006 • Rendered images for product catalog - decided color schemes, optimized images, and corrected problem issues ### Graphic Artist / Production Artist @ Assurance Industries Co., Inc Jan 2006 – Jan 2006 • Optimizing artwork for production - color separation, typesetting, pre-press • Designing new products for clients in accordance to production standards, packaging design for their Glow-in-the-Dark Halloween bag product ## Education ### Bachelor of Fine Arts (BFA) in Illustration / Animation San José State University ### Bachelor of Science (BS) in Advertising San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/shafeenalam - Portfolio: http://shafeenalam.com --- Source: https://flows.cv/shafeen JSON Resume: https://flows.cv/shafeen/resume.json Last updated: 2026-04-13