# Shai Dallal > Group Director, User Experience Location: San Francisco, California, United States Profile: https://flows.cv/shaidallal I’m a multidisciplinary User Experience designer with a high level of expertise in digital projects. A conceptual storyteller that pushes the boundaries to provide the right visual solution. A powerhouse experienced in implementing new technologies and enhancing my team's creativity and productivity. ## Work Experience ### Group Director, User Experience @ EVERSANA INTOUCH Jan 2024 – Present ### Principal Product Designer @ FCBCURE | An IPG Health Company Jan 2023 – Jan 2024 Devised and constructed a comprehensive design system for 2 HCP and 2 DTC websites promoting and educating audiences about Edwards Life-Sciences' TAVR products. ### Principal Product Desinger @ Cognoa Jan 2023 – Jan 2024 Spearheaded the Cognoa's CanvasDx DTC APP information architecture, product design and advanced prototyping for iOS and Android. HCP portal enhancements. ### Design Director @ Evoke Jan 2022 – Jan 2023 | San Francisco Bay Area Spearheaded the UX design of an +80 page, $850,000 website redesign for Bristol Myers Squibb Access Support, elevating the user experience and engagement with an advanced Figma prototype demonstrating improved user flows based on research data. Championed the art direction and user experience for a +40 page disease education website for Pfizer providing patients and caregivers with a wealth of information and support options. Orchestrated a Figma design system for Alcon that enabled a team of 3 UX designers to efficiently work in parallel on 8 HCP and patient branded websites with high level of consistency and under the $100,000 budget. Supervised and mentored UX, Art and Studio team members, developed skills to elevate the team's performance and productivity, coached and propelled passion and innovation to unlock the team's full potential. Devised and presented efficient workflows and processes to stakeholders to implement new Figma features and define best practices, inspiring the team's professional growth. Conceived and carried out creative strategies to ensure that all design work is of the highest quality and adhere to human computer interaction factors and accessibility guidelines while overseeing the process from concept to completion. Collaborated with internal partners to shape the creative strategy, ideation, allocate resources, and execution across a wide range of digital projects. Conducted hiring interviews and participated in software/tools evaluations. Effectively communicated and collaborated with distributed cross-functional teams to deliver best practices design solutions that meet the needs of the customer and the business. Designed and animated 14 videos to enhance the impact of various new business pitches, contributed to concepts and supported in hands-on layouts design and execution. ### UX Design Lead @ Evoke Jan 2021 – Jan 2022 Envisioned and executed a comprehensive interactive experiential Ceros presentation showcasing Boehringer Ingelheim's therapeutic areas pipeline. Lead the design of a $95K corporate website for Orca Bio through information architecture, wireframes, art direction, user experience design, and launch in collaboration with full-stack developers. Engineered a Figma design system for a +40 page digital visual aid for Gilead Descovy that enabled a team of 4 UX designers to complete the project in record time with high standards, quality, and consistency. ### Associate Creative Director @ TMP Worldwide Jan 2014 – Jan 2020 Collaborated with cross-functional peers to design a new website for DXL which helped the talent acquisition team meet their hiring goals and won 3 awards for an outstanding user-centered design experience. Devised a design system for the Duff & Phelps global career website which told the brand’s success story and contributed to the company growth world-wide. The new UX design won 3 major awards. Subject Mater Expert in User Experience, Prototyping, Wireframes and Motion Graphics. Led the creative development of a global campaign for Ericsson, resulting in a 3-year contract extension for the agency. Partnered with the Sales team to develop visual presentations to secure +4 new business wins for the agency, landing +$500,000 in revenue. Created a 2-min animated clip celebrating the launch of Sony Pictures’ global careers site; the video promoted the site and won an IAC award. Presented design ideas persuasively to stakeholders and executives; including a live showcase for the global creative team (+200 folks in 7 countries), and 2 in-depth emerging software evaluations. Estimated the scope of +40 projects for the UNM Hospitals including a website redesign. Ensured the delivery of high-quality creative, on brand, on time and on budget. Conceive and present creative ideas to new business prospects, partner with the account team to assess and address client’s needs and direct a team of designers and copywriters on the creation of hundreds of layouts for large-scale campaigns. ### Creative Director - Art @ TytoCare Jan 2015 – Jan 2020 Designed high-impact creative deliverables to promote the sales and brand recognition of an innovative medical device system. Collaborated with the Marketing team to deliver consumer-facing product brochures, online banners, Social Media ads, videos and trade-show booths. Partnered with the Sales team to craft case-studies, promotion materials and presentations. Created instructional animations, package designs, user manuals and quick-start guides for the Product Development team. ### Sr. Art Director @ TMP Worldwide Jan 2007 – Jan 2014 Crafted award winning innovative digital and traditional solutions to +100 leading global and national brands. Gained an expert level mastery of the Adobe Creative Cloud including Adobe XD as a primary tool for user experience design. Supervised and trained 6 junior designers a on emerging tools and techniques, initiated best practices workflows by adopting new industry trends and utilizing new software features. Partnered with the Sales team to secure +4 new business pitch wins landing +$250,000 in revenue. Spearhead the production of a 30min promotional podcast, from vision to execution. ## Contact & Social - LinkedIn: https://linkedin.com/in/shai-dallal - Portfolio: https://shalomdallal.myportfolio.com/ --- Source: https://flows.cv/shaidallal JSON Resume: https://flows.cv/shaidallal/resume.json Last updated: 2026-04-13