* Contributed to Beta V1 product roadmap and strategic planning sessions, helping define feature scope, user flows, and launch milestones alongside PM team

* Supported customer research initiatives by conducting competitive analysis of fractional investing platforms (Robinhood, Acorns, SoFi) and analyzing user communities to identify target personas

* Created product documentation including feature specifications, user journey maps, and compliance requirement summaries to support cross-functional alignment

* Conducted market research on investment education platforms and documented user pain points, language patterns, and behavioral insights from community analysis

* Developed detailed product roadmap for beta launch defining milestones, dependencies, and scope using agile methodologies, aligning engineering delivery with business objectives.

* Drove feature prioritization and backlog grooming working with engineering to break down epics into user stories, estimate effort, and sequence work for maximum impact.

* Shipped 8 critical workflow improvements through rapid iteration cycles, reducing engineering clarification requests by 40% through clear requirements and edge-case documentation.

• Contributed to the mission of the Product Marketing Alliance by enhancing the visibility of product marketing roles.

• Developed resources to empower product marketing managers (PMMs) globally, fostering a community of learning and growth.

• Engaged with industry professionals to establish the value of product marketing within organizational structures.

* Drove product roadmap recommendations analyzing user behavior from 10K+ users to identify 3 high-impact opportunities that became engineering priorities and drove 22% retention lift.

* Led 12 product experiments using A/B testing methodology, synthesizing results into actionable recommendations that shaped product strategy and feature prioritization decisions.

* Built data-driven business cases using Tableau and SQL, translating complex metrics into executive narratives that informed $500K product investment and strategic direction.

* Performed market segmentation and persona analysis using RFM methodology, uncovering insights that informed product positioning and feature development strategy.

* Developed business strategies for 5+ SaaS clients conducting market research, competitive analysis, and opportunity assessment that increased conversions by 25%.

* Built strategic frameworks and business intelligence dashboards translating data into actionable recommendations for product roadmaps and market expansion.

* Led consulting engagements with C-level stakeholders presenting business cases, strategic recommendations, and execution plans for product initiatives.

* Created customer journey maps and strategic canvases defining target segments, value propositions, and differentiation strategies that informed product development.