Leading product research and design for AI SaaS MVPs and growth initiatives, driving 0→1 decisions, usability-led insights, and UVP definition. Built the research function from scratch, introducing AI-driven workflows, iterative processes, and a centralized insights repository.

Owned end-to-end research and design—user interviews, surveys, usability testing, heuristics, wireframes, prototypes, and experiments—closely partnering with product, data, and marketing to influence product strategy, roadmap, and GTM. Key insights (e.g., 70% of users ignored 40% of features) informed prioritization and experience simplification.

Delivered measurable outcomes including 32% customer growth, scaling users from 5,000 → 25,000, 300% increase in feature adoption, improved task efficiency, and $3M in cost savings. Presented findings to key stakeholders, including OpenAI, and explored vibe coding and React components to accelerate feedback loops and production timelines.

• Spearheaded a team to develop a product roadmap, aligning feature prioritization with business goals.

• Collaborated with cross-functional teams to document organization’s web application requirements and acceptable criteria

• Achieved a 100% success rate, reduced task completion time by 60% and minimized the number of clicks needed by 66%

• Produced design concepts, user flows, wireframes, mockups, and visual story boards to communicate designs to developers for an AR/VR game exhibit (sponsored by Verizon Innovation Lab), accelerating project advancement timelines by 24%

• Developed UI panels, UX/UI layout, game menus and HUDs, and color palette, streamlining in-game navigation

• Established a business, social media marketing and executed 60+ projects within strict deadlines, achieving 54% growth YOY

• On-site testing of furniture, hardware, products designed, saving manufacturing costs and raising efficiency in iterations

• Carried out on-site research, market research, user interviews to align designs with client expectations, reducing iterations by 45%

• Managed and coordinated 20+ agencies, 35+ vendors, contractors, and cross-functional teams, cutting delivery time by 20%

• Conducted field research to observe real world tasks, and to understand the service and the business needs

• Designed a feature synthesizing findings from user interviews, surveys, competitive analysis, and user journey mapping

• Developed high fidelity prototype on Figma and testing demonstrated that 60% users were enthusiastic in using the new feature