# Shaimaa Soudy > UX Designer | Product Designer | Designing digital products for both large corporations and startups Location: Amsterdam, North Holland, Netherlands Profile: https://flows.cv/shaimaa I am passionate about designing inclusive and accessible experiences that not only meet the needs of a diverse range of users but also evoke delight and meaningful engagement. This user-centric strategy not only enhances satisfaction but also contributes to the overall success of the product. Industries in which I have experience: • Data versioning • Data analysis • Search websites • Education systems • Events applications • e-Commerce B2B & B2C • Trading stocks, Forex, • Financial Services. Skills : User Experience (UX) design • User Interface (UI) design • Problem Solving • Accessibility • Agile & Lean UX product design • User Research • Usability Testing • interaction design • Prototyping • Wireframing • Persona • Frontend Develpment • HTML • CSS • Javascript • React • Angular • Tailwind CSS Tools : Figma • Miro • Adobe XD • Pendo • Google Analytics • Photoshop • Jira ## Work Experience ### UX Designer @ Elsevier Jan 2025 – Present | Amsterdam, North Holland, Netherlands ### Senior Product Designer @ Amigos For Information Technology Systems Jan 2024 – Jan 2025 | Cairo, Egypt Led UX and UI design as the dedicated designer on a cross-functional team for Psychology Magazine, a scientific publication supported by the Egyptian Ministry of Culture. Conducted UX research, defined information architecture, and performed usability testing to deliver: 1-A public website for accessing articles and magazine issues 2- A comprehensive application for researchers and reviewers that facilitates manuscript submission, tracking, and management of evaluations and publication approvals. Developed a comprehensive UI design system to ensure visual consistency and scalability across platforms. Incorporated accessibility checks based on WCAG guidelines to create inclusive digital experiences. Collaborated closely with stakeholders to deliver user-centered solutions aligned with the magazine’s mission to promote psychological research. ### UX Designer @ Elsevier Jan 2023 – Jan 2024 | Amsterdam, North Holland, Netherlands Worked on two projects: 1- Reaxys.com: Optimize search result page, and implement accessibility standards. 2- CENTree: Revamping the ontology management application. Led the redesign of the submission and review changes process. Responsibilities: 1- User Problem Analysis: Identified and analyzed user issues to pinpoint areas for design improvements. 2- Solution Design: Created design solutions to enhance user interaction and satisfaction. 3- Accessibility Compliance: Applied accessibility guidelines to ensure designs align with WCAG standards. 4. Testing: Conduct usability testing to validate designs, either in collaboration with a UX researcher or independently. 5- Design Iteration: Refined and updated UX designs based on user feedback for optimal performance. ### Senior Product Designer @ Amigos For Information Technology Systems Jan 2021 – Jan 2023 | Cairo, Egypt - Led the design process, focusing on user-centered principles. Conducted user research, facilitated workshops, and created wireframes. - Developed a UI design system and refined designs based on user feedback. - Projects supported by the Egyptian Ministry of Culture: Culture Gate (a digital media archive), the Cairo Book Fair (event management), and the Academy of Arts Website (program showcase). ### UX Designer @ Elsevier Jan 2022 – Jan 2022 | Amsterdam, North Holland, Netherlands Working with Reaxys.com UX team to enhance and improve some features in it. ### UX/UI Designer @ QVM Software Jan 2018 – Jan 2021 | Al Kharj, Riyadh, Saudi Arabia QVM is the first digital web platform for B2B spare parts sales operations in the Middle East. - Led design for B2B and B2C spare parts platforms. - Conducted user interviews, surveys, and usability tests. - Created user personas, user flows, wireframes, and prototypes. - Collaborated with product managers and developers to align designs with business goals and technical constraints. - Developed and maintained a consistent design system. - Created a prototype of the UI design in HTML/CSS/JS. ### Senior Web Designer @ iCloudit Jan 2016 – Jan 2017 | Giza Governorate, Egypt iCloudit company deliver web-based solutions to multinationals and local companies in the Middle East and Africa. I have worked on three projects. HOUSE OF BORSE Website for global trading stocks, indices, gold and currency as a web designer I was responsible for translating all business requirements to web pages delivered in HTML CSS and jQuery Kanbkam.com is a historical price analysis portal for products selling in online shopping & eCommerce portals in the Middle East and North Africa, like Amazon, Jumia, Wadi, Jarir, etc... On this project, I worked since the very first stage making brainstorming user research, scenarios and UI layouts Arabictrader s Arab leading FX portal provides real-time news, Economic Calendar, Technical analysis & courses. I designed new features and redesign a lot of pages worked with the marketing team in campaigns design started with landing pages, social media images, web banners and newsletters Roles and Responsibilities: - Design complex responsive websites and implement products. - Worked collaboratively with product owners, data analysts, and content managers to identify user problems, and to design innovative solutions. - Develop websites using HTML/CSS/jQuery - Design social media Images ### Senior Web Designer @ Adaptive TechSoft Jan 2015 – Jan 2016 | Amman Governorate, Jordan Senior Web Designer at Adaptive TechSoft In Adaptive TechSoft I worked in redesigning the education system. It was a very huge and complex system My main task was to fix problems in the old version and design new features. I worked collaboratively with data analysts and the UX team to figure out the problems in the old version. Roles and Responsibilities: - Design complex responsive websites and implement products. - Worked collaboratively with product owners, data analysts, UX team and content managers to identify user problems, and to design innovative solutions. - Develop websites using HTML/CSS/jQuery. ### Senior Web Designer @ KnowledgeNet Jan 2015 – Jan 2015 | Cairo Governorate, Egypt KnowledgeNet produces critical software for the regional financial services industry, I was part of the design team worked on two projects: TradeNet Web application market-leading brokerage management solution for emerging markets, I was Working within UX Design Team in creating a fully responsive web platform applying user-centred design, corporate identity, web standards and delivering the platform as (HTML/CSS) pages to the development team. Aqarji iOS app for rental property management for landlords to manage rental properties, I was responsible for the brand creation, visual guidelines, user interface design. ### Web Designer @ iCloudit Jan 2011 – Jan 2015 | Giza, Al Jizah, Egypt iCloudit company deliver web-based solutions to multinationals and local companies in the Middle East and Africa. I worked on a variation of projects. Most of them include web design & development. Roles and Responsibilities: - Design complex responsive websites and implement products. - Worked collaboratively with product owners and marketing team to identify user problems, and to design an innovative solution. - Develop websites using HTML/CSS/jQuery design campaigns including landing pages, web banners, social media images and newsletter - Design social media Images ### Web Designer @ Gazayerli Group Egypt Jan 2011 – Jan 2011 ### Web Designer @ InnoWorx.ru Jan 2011 – Jan 2011 | Giza Governorate, Egypt ## Education ### Post Graduate Diploma in Computer Science Arab Academy for Science, Technology and Maritime Transport ### Bachelor's degree in Archaeology Ain Shams University ## Contact & Social - LinkedIn: https://linkedin.com/in/shaimaa-soudy - Portfolio: https://shaimaasoudy.com/ --- Source: https://flows.cv/shaimaa JSON Resume: https://flows.cv/shaimaa/resume.json Last updated: 2026-03-31