1. Understanding business problems and user requirements to deliver product designs and other digital artifacts

2. Translating actionable insights from the design research team into high-fidelity mockups, user flows and prototypes to development-ready specifications.

3. Collaborating directly with other designers, researchers and developers to build, update, modernize and optimize IBM software products

4. Assessing and validating proposed designs, both with cross-functional peers and external customers

1. Conducting user research & competitive analysis to understand requirements for the product suite.

2. Collaborating with the dev team to create a comprehensive UI/UX design strategy for the brand through ideation and development.

3. Designing top-quality UX design solutions through a process of creating flow diagrams, storyboards, site maps, wireframing and prototyping.

4. Establishing style standards regarding typography and graphic design.

5. Strategizing, testing and implementing the UX of the product to ensure optimal user experience.

1. Consolidated 2+ years worth of research to create user profiles, persona, as-is and to-be journey maps of domestic violence survivors.

2. Designed a survivor self-assessment app for mobile and web, along with the branding kit

3. Conducted prototype testing with multiple stakeholders and service providers to identify areas of improvement

1. Designed Author Workbench, a course creation system of the Skills Network (similar to Coursera, edX)

2. Created the Author Workbench design system and style guide to promote design guidelines, best practices, and accessibility standards

3. Designed Curator, a course management system of the Skills Network and established its design system and style guide

4. Increased User Join rate and Content Creation rate by over 70% through the implementation of new features.

5. Collaborated with developers to design optimized LMS Portals for companies including Pepsico, RBC, AT&T, etc.

6. Collaborated with content marketers to promote course offerings in the form of monthly newsletters to an audience of 500k learners

As a designer, I was involved in -

1. UX processes - from ideation to wire-framing & prototyping to create responsive websites

2. Establishing the style of different brands for companies.

3. Research, concept ideation & creation of Social Media content, including illustrations & animations

4. Conducting extensive user research to enable effective design creation & improve existing products

5. Packaging Design & Mockup Creation