# Shali Nguyen > Senior Director, Head of Consumer Experience Design at DoorDash Location: San Francisco Bay Area, United States Profile: https://flows.cv/shali ## Work Experience ### Senior Director, Head of Consumer Experience Design @ DoorDash Jan 2022 – Present | San Francisco Bay Area ### Director of Product Design, Communities (Facebook Groups) @ Facebook Jan 2021 – Jan 2022 | Menlo Park, California, United States Pillar lead for Communities (Facebook Groups) supporting four product areas: core member experiences, platform, new verticals and real-time communication (messaging, video). ### Senior Product Design Manager, Communites (Facebook Groups) @ Facebook Jan 2019 – Jan 2021 | Menlo Park, California, United States Pillar lead for Communities (Facebook Groups) supporting four product areas: core member experiences, platform, new verticals and real-time communication (messaging, video). ### Product Design Manager, Facebook Design System @ Facebook Jan 2016 – Jan 2019 | Menlo Park, California I built from the ground up Facebook’s first ever design system’s team. We were responsible for establishing the first design language and helped take the Facebook app through a full redesign in 2018 called FB5. I also helped to establish our Accessibility design team and Quality efforts for the core Facebook app experience. ### Product Design Lead, Foundations @ Facebook Jan 2014 – Jan 2016 | Menlo Park, CA Design Lead on the Interfaces team for Facebook's core mobile apps (iOS, Android and Emerging market platforms) ### Staff Designer, Ads & Data @ Yahoo Jan 2013 – Jan 2014 | Sunnyvale, CA Making ad products look good, easier to use and consistent through design and code. I was also part of the core team that lead the re-design of Yahoo's design language company-wide. Specifically: * End-to-end product design of our next generation ads manager for large agencies * Established design system for the Ads+Data organization and lead design team to transform multiple disparate ad products into a family of tools * Lead strategy for evangelizing our design language across multiple product teams and worked with engineering teams to adopt our pattern library * Brought the first large-scale Dribbble meetup to Yahoo along with leading other design culture and recruiting activities ### Director of Design, Founding Team @ Bread (acquired by Yahoo) Jan 2012 – Jan 2013 | San Francisco, CA Joined as part of the founding team, leading all product design and marketing until we were eventually acquired by Yahoo! Bre.ad is a link shortener where celebrities and public figures could monetize their following by showing interstitial ads on content they shared with our ad network. The consumer product was a link shortener and analytics dashboard. The advertiser product was a campaign manager and ad creator with an editor to easily build interstitial ads. Product Design * End-to-end product design for Bread's products including a campaign manager, advertising creator/editor and publisher portal (UX, visual design, frontend dev) * Wrote responsive HTML/CSS (SCSS) for the web app and advertising platform making sure designs work across all platforms desktop, tablet and mobile * Designed client Bread billboards (interstitial ads) for some of our brands Marketing/Brand * Designed and built the frontend templates for all consumer facing pages on the website (homepage for Bread and Bread Pro, supporting pages, help center, blog) * Created sales materials and presentation templates for the sales and business development teams * Designed all marketing collateral including one-sheets, emails, newsletter templates, brochures, business cards, case studies * Designed and maintained our brand styleguide ### Principal Designer @ ZeroCater Jan 2011 – Jan 2012 | San Francisco, CA Joined YC backed ZeroCater as Principal Designer to build a product and tools that improves the office catering ecosystem. I also worked on the company's brand presence, designed the logo and marketing materials. ### Senior Designer @ Ning Interactive Inc. Jan 2009 – Jan 2011 | Palo Alto, CA Ning was a platform (similar to Wordpress) for branded online communities. I was part of a small design team where I lead design for our portfolio of branded social networks for strategic partners, marketing and brand, managed our style guide and product design for our template editor. * Designed and developed official online presences for Ning’s high-profile and strategic partners (Linkin Park, Enrique Iglesias, Tony Hawk, 50 Cent, Indianapolis Colts, and more) * UI design and frontend development to the core product * Managed Ning’s visual branding and established the company's first style guide * Designed and managed web presences (blog, help center, theme manager, etc) and marketing communications (events, email, marketing collateral, etc) ### President (Board Member) @ AAF-Silicon Valley Jan 2010 – Jan 2011 | San Jose, CA ### VP, Communications (Board Member) @ AAF-Silicon Valley Jan 2008 – Jan 2010 | San Jose, CA ### Web Designer @ 3marketeers Advertising, Inc. Jan 2005 – Jan 2009 | San Jose, CA * Collaborated to develop a lead generation/marketing automation company launch by coordinating web application feature requests, designed brand identity, designed/developed company web site, created online product demo and online web training * Converted a large medical website from static HTML to Drupal CMS * Created interactive flash games for a Cisco Systems viral ad campaign * Handled design and development for over 100 projects spanning corporate websites, microsites, banner ads to landing pages and email templates * Responsible for SEO and analytics for all client sites ### Interactive Designer (Intern) @ McKinney Silver Jan 2007 – Jan 2007 | Durham, NC * Chosen as a finalist in the Multicultural Advertising Internship Program (www.aaaa-maip.org) through the AAAA for Summer of 2007 * Assisted Interactive Strategy team on a project pitch by gathering information to create a brainstorm room, organizing Simmons data for connection planning, and contributed creative concept ideas * Participated in a full pitch cycle developing front-end, configuring and styling a Wordpress template and plug-ins for an interactive blog that was used during the pitch while hitting a 2 day deadline * Involved in all aspects of interactive from programming, designing, producing flash banners, email newsletters, and researching information and new media ## Education ### Bachelor of Science in Business Administration, Marketing Concentration, Graphic Design Minor University of the Pacific ## Contact & Social - LinkedIn: https://linkedin.com/in/shalinguyen - Portfolio: http://www.twitter.com/shalinguyen --- Source: https://flows.cv/shali JSON Resume: https://flows.cv/shali/resume.json Last updated: 2026-04-13