# Shalica Bracciotti > Leading UX design operations at California Department of Technology Location: Pleasant Hill, California, United States Profile: https://flows.cv/shalica Classically trained in writing and contemporarily trained in design, I am a human-centered creator born from the salty sea air of California's Central Coast (three stacks and a rock, baby!). My background in Technical Writing at San Jose State University led me down the path to Graphic and Content Design, where I discovered my passion for User Experience Design and Research. From there I achieved my Masters in Interaction Design (MDes) at California College of the Arts, and have worked in the CivicTech space ever since. ## Work Experience ### UX Design Operations | Information Technology Associate @ California Department of Technology Jan 2024 – Present | Rancho Cordova, California, United States UX Design Operations Analyst for the Web Design and Development team at California Department of Technology. • Process Development: Establishing official intake procedures for internal and external UX projects; establishing project timelines and upkeeping project management duties (project tracking, task management, achieving milestones, notetaking, standups, retros). • UX and Content Development: Maintaining accessibility standards; heuristic evaluations and research; writing alt-text, metadata, designing lo-fi and hi-fi mockups and prototypes in Figma. • Wireframing and prototyping: Designed and prototyped various UX projects for statewide initiatives. • Leadership and mentorship: Leading and mentoring student assistants with UX projects; leading UX projects as them come down the pipeline; managing ServiceNow request tickets and distributing work to team members Notable project contributions: • Official State of California website redesign (CA.gov) + Recovery Service Finder for LA Fires recovery (CA.gov/LAfires/) • DROP | Delete request and opt-out platform (https://privacy.ca.gov/drop/) • Official website for Governor Gavin Newsom (gov.ca.gov) • Accountability | State of California (accountability.ca.gov) • California Department of Technology website updates and redesigns (CDT.ca.gov) • Envision 2026, California's Technology Future (envision2026.cdt.ca.gov) ### User Experience Designer & Sr. Design Operations Coordinator @ Foundation for California Community Colleges Jan 2022 – Jan 2023 | Remote, based in Sacramento, CA Coordinated UX design projects within FoundationCCC's Student Centered Design Lab (SCDL), focused on improving the usability of student-facing technology platforms, targeted messaging through communications campaigns, and public policy initiatives in development for the California Community Colleges. • Process Development: improving team's internal processes with Asana, Notion, and Loom • Administration: exercised project management ownership with California State and Foundation clients in design operations • Designing UX solutions to student problems on various Foundation websites • Participating in all phases of the research process and assisted with data analysis, coding, participant outreach, participant compensation, and all communications • Created an official information architecture design flow in Miro for our Team Wiki, and designing the wiki in Notion • Moderating user interviews in the discovery and testing phases of research projects • Creating user tests in the Maze platform • Data analysis and reports after completing phases of client surveys and user research testing • Completed Asana Academy Maze University certification courses ### Jr. Product Designer @ Flipcause Jan 2022 – Jan 2022 | Remote, based in Oakland, CA Worked directly with Front End Developer and Lead Product Designer to initiate a complete redesign of the Flipcause digital fundraising product. I redesigned the Flipcause customer-facing digital donation platform and set a company-wide visual standard with an interactive design system. • With the Lead Product designer, I researched design trends for companies in the same industries and collected customer insight data from the Customer Experience team • Mapped user journeys and established personas to troubleshoot customer pain points • Excellently communicated and corresponded with our Front End developer to see if our designs were achievable and realistic • In Figma, my team collaborated on best use for interactive components and executed designs with validation from the Customer Experience team and testerR • Conducted QA on Flipcause’s generated email receipts after customers make donations ### User Experience Designer @ The PRIDE Study Jan 2021 – Jan 2021 | Remote, based in San Francisco, CA During our Summer semester internship capstone at California College of the Arts, my team and I designed an online portal for PRIDEnet ambassadors to recruit volunteers for The Pride Study. This project was end-to-end and developed into an interactive web portal through PRIDEnet. • I conducted user interviews, led A/B testing sessions, and validated concepts throughout design iterations • I participated in all stakeholder meetings and exercised cohesive teamwork • I practiced content design and UX writing within our prototype to ensure our product language was sound and easy to digest • We established an accessible design system and color palette ### Communications/Social Media Assistant (Work Study) @ California College of the Arts Jan 2020 – Jan 2021 | Remote, based in San Francisco, CA SOCIAL MEDIA ASSISTANT for the MDes IxD Department's social media presence. • Assisted Social Media Account Manager • Designed & Scheduled Instagram Posts • Practiced Content Strategy and Design • Engaged in Community Management & Outreach ### Content Designer | Social Media @ PRxDigital Silicon Valley Jan 2020 – Jan 2021 | Remote, based in San Jose, CA SOCIAL MEDIA MANAGER for Clos de la Tech, a winery owned by Silicon Valley giant TJ Rodgers (of Cypress Semiconductor) • Write FB, IG, and Twitter content • Digitally market Pinot Noir wines on FB and IG • Marketing and paid post promotions on FB and IG • Graphic design, photography of the winery and vineyards, and photo editing • Copywriting and editing daily posts • Executive/Creative Producer and writer behind monthly promotional videos developed for YouTube and Facebook ### Content Designer | In House @ PRxDigital Silicon Valley Jan 2018 – Jan 2020 | San Jose, CA • ENGAGE directly with clientele for design consultation and company needs for effective campaigns • IMPLEMENT UX design principles, strategy, and research to produce stable and user-friendly branding • DEVELOP copy and artwork for advertisements • DIGITAL MARKETING and brand awareness on social media platforms • ESTABLISHED company newsletter; newsletter sent out monthly - Write all copy and design layout - Follow analytics, insights, and unsubscribes - Compile an extensive list of contacts • SOCIAL MEDIA MANAGER for various PRxDigital clientele - Develop and strategize FB, IG, and Twitter content - Digitally market (advertising and promote) on FB and IG - Marketing and post promotions on FB and IG - Presentation, flyer, and logo design - Copywriting - Publishing monthly newsletter through Constant Contact's platform - Executive/Creative Producer and writer behind monthly promotional videos developed for YouTube and Facebook • PR & COMMUNICATIONS - Contact the press (ABC 7, KTVU Fox 2, KCBS Radio, SJ Spotlight, The Mercury News, Telemundo, etc) - Send out media alerts and press releases via Constant Contact • PERSONALLY CORRESPOND with CEO, Vice President, Chief Operations Manager, Director of Content Marketing, and Digital Content Strategist for help with any writing, editing, design work, strategy, marketing, and coaching My list of clientele ranges from Valley Medical Center Foundation, Santa Clara County Health System, The County of Santa Clara, Cinequest Film & Creativity Festival, SANDIS, ChoiceLunch, Hunger at Home, Momentum for Mental Health, Coastal Kids Home Care, Santa Clara County Supervisor Ken Yeager, Clos de la Tech, and more! ### Conference Associate (CA) @ Game Developers Conference Jan 2021 – Jan 2021 | Remote, based in San Francisco, CA Conference Associate at Game Developers Conference 2021 (virtual) • Hosting/moderating panels via Zoom and Swapcard • Monitoring chatrooms • Troubleshooting tech issues • Expert communication between Attendees and Management • Professional service & expert interpersonal skills ### Use Experience Designer @ The San Francisco School Jan 2021 – Jan 2021 | Remote, based in San Francisco, CA During our Spring semester internship capstone at California College of the Arts, my team and I designed a responsive website to promote The San Francisco School’s summer programs. • We conducted user interviews with students, parents, and teachers to determine pain points regarding signing up for summer programs • We validated our research through user testing and found that SFS needed a singular outlet for communications on where and how to sign up for programs • We presented lo- and hi-fi mockups in Figma to stakeholders ### Freelance Writer @ BonusStage Jan 2019 – Jan 2020 | Remote, based in the United Kingdom Review writer for indie title video games on Xbox, PS4, and PC "BonusStage is a nonprofit online video games media outlet based in the United Kingdom. We are a small team of talented and ambitious writers who aim to deliver the latest news, reviews and editorial content on a daily basis." ** Unfortunately, the website had to shut down over the pandemic lockdowns ### QA/UX Play Tester @ Crystal Dynamics Jan 2015 – Jan 2019 | Redwood City, CA //Testing was on a volunteer, invite-only basis Worked on titles, such as • Rise of the Tomb Raider • Shadow of the Tomb Raider • Life is Strange 2 • The Awesome Adventures of Captain Spirit • Misc. unannounced titles • Proofed and edited script and storylines for AAA title video games • Submitted detailed reviews and verbal feedback to moderators • Document each play session for positive and negative user ratings • Test for bugs in the gameplay code • Test controller configuration user experience for Xbox One and PS4 ### Barista @ Starbucks Jan 2016 – Jan 2018 | San Luis Obispo, California Area Certified lead barista, with experience in customer service, cash handling, counting tips (I was very fast), breaking down the bar during closing and opening the cafe in the morning. Voted 2018 Partner of the Quarter for "demonstrating the company's mission and values, especially at creating a culture of warmth and belonging where everyone is welcome." • Certified barista trainer • Trained two baristas between 2017 and 2018 • Participated in 2018 Barista Championships in San Jose, CA • Unanimously voted by my Starbucks partners to participate • Showcased my knowledge of coffee • Set up a food and coffee pairing for a set of judges ## Education ### Master of Interaction Design (MDes) in Interaction Design California College of the Arts ### UX Certification in UX/UI Design Designlab ### Summer Extension Course in Comics California College of the Arts ### Bachelor’s Degree in English and Public Relations San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/shalica --- Source: https://flows.cv/shalica JSON Resume: https://flows.cv/shalica/resume.json Last updated: 2026-04-13