# Shalin Wu

> Senior UX Designer at Alibaba Group (US)

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/shalin

Certified in UI/UX Design for AI Products from Stanford Online, I am a Digital Product Designer based in the San Francisco Bay Area, passionate about leveraging AI to innovate design processes and enhance user interactions. 

Specializing in user experience and brand consistency, I bring experience across agencies, startups, and corporations to create impactful solutions that drive results.

## Work Experience
### Senior UX Designer 体验设计专家 @ Alibaba Group
Jan 2018 – Present | San Francisco Bay Area
- Monitored and optimized user experience for Alibaba.com’s Global Gold Suppliers Value-Added Services Marketplace (GGS).

- Led the design of Alibaba.com’s financial product, achieving $3.5B in turnover for 30K global clients, including developing the Payment Terms feature (0 to 1) and launching in 2020.

- Spearheaded the redesign of Alibaba’s Corporate Credit System, impacting 1.5M Chinese suppliers.

- Led the design of Alipay Canada, driving global expansion and creating North America's first loyalty program (0 to 1), launched in 2019. The program resulted in a 3x increase in GMV year-over-year.

- Led the design of Tmall Canada, contributing to a record-breaking $35.6M GMV on the 2019 Double 11 Shopping Festival in Canada.

### Founder @ DUMUDesignLab
Jan 2013 – Present | San Jose, California, United States
Independently provided strategic design services to 10+ clients globally across diverse industries, including healthcare (St. Michael’s Hospital, Toronto), nonprofit (DreamCorps, NYC), sports (Sporter, Shanghai), and luxury tourism (Executive USA, Hawaii), driving innovation and impactful solutions tailored to each sector’s unique needs.

### Design Manager @ StackAdapt
Jan 2017 – Jan 2018 | Toronto
- #1 programmatic native advertising platform in Canada, with a 4.7/5 rating on G2.

- Led a team of 4 designers, overseeing design strategy, UX, and visual design. Established a comprehensive design system, integrated design processes with development workflows, and championed a design-centric culture.

- Spearheaded the platform redesign, 6 major product launches, a website overhaul with 3 significant iterations, and a comprehensive branding refresh.

### Senior UX/UI Designer @ StackAdapt
Jan 2016 – Jan 2017 | Toronto

### Product Designer @ BNOTIONS
Jan 2013 – Jan 2015 | Toronto
- Collaborated with cross-functional teams on high-impact projects, including redesigning the Royal Bank of Canada’s credit card app and building the Gallop platform from the ground up, which won the 2014 Facebook Innovation Award.

- Led design for marketing campaigns for key clients, including The New York Times.

### Product Designer @ Nurun
Jan 2013 – Jan 2013 | Shanghai
Collaborated with the Key Account team to deliver a website redesign for L'Oréal Paris China, supporting 7 top beauty brands, including YSL, Lancôme, and Giorgio Armani.

### Product Designer @ Cisco Systems
Jan 2013 – Jan 2013
Enhanced the Webex desktop experience by introducing the "Whiteboard" feature and consolidating a unified icon library to improve visual consistency.

### Product Designer @ Gypsii
Jan 2011 – Jan 2013 | Shanghai
Led the redesign of Tuding, a photo and video sharing app, which was selected as Apple Store Editors’ Choice.


## Education
### Bachelor of Arts (BA) in Interactive Multimedia Creation
Université du Québec

### Bachelor of Arts in Industrial Design
Jiangnan University


## Contact & Social
- LinkedIn: https://linkedin.com/in/selinawoo

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Source: https://flows.cv/shalin
JSON Resume: https://flows.cv/shalin/resume.json
Last updated: 2026-03-25