With 4+ years of experience as a Graphic Designer, I excel in custom illustration and UI design for major companies and universities. Now transitioning into UX design, I specialize in user-focused research, creating wire frames and prototypes, and conducting A/B and usability testing.
Experience
2023 — Now
Spearheaded the design of a cross-industry mobile application that integrates finance management, gaming elements,
and retail shopping into one cohesive platform.
Designed and implemented a gamified system within the app, where users earn rewards for achieving financial goals and
completing in-app challenges. Integrated interactive elements like points, badges, leaderboards, and level progression
to enhance user engagement and retention.
Developed wireframes, interactive prototypes, and high-fidelity UI designs with a focus on user-centered design
principles. Utilized Figma and Adobe XD to create responsive, visually engaging interfaces that deliver a seamless
experience across mobile devices, ensuring consistency with IBM's branding guidelines.
Collaborated with development teams to build the app using React Native for cross-platform compatibility, alongside
Swift (iOS) and Kotlin (Android) for platform-specific features, ensuring smooth performance, scalability, and responsive
design across both iOS and Android platforms.
Developed a design system in Sketch, creating reusable UI components like buttons, cards, and navigation elements,
which accounted for 80% of the app’s screens, ensuring consistent design across the app and aligning with IBM’s branding
guidelines, improving development efficiency and reducing design inconsistencies by 40%.
Created detailed user journey maps in InVision to showcase the path users would take through the app, ensuring an
intuitive navigation system across finance, gaming, and retail functions while refining the user experience.
Made 3D product models for the retail section of the app, allowing users to interact with and view products from
different angles and perspectives, providing a more immersive shopping experience.
2019 — 2022
India
Designed and optimized the user experience for a website using Figma and Adobe XD as core design tools.
Developed and maintained a scalable design system and style guides to ensure consistent user experiences across
various product lines.
Led user-centered design initiatives for an analytics platform, enhancing the experience on both desktop and mobile,
which resulted in a 30% boost in user engagement.
Conducted user research and interviews to identify key pain points, leading to design improvements that reduced user
errors by 25%.
Incorporated 3D objects and elements within the user interface design, creating depth and enhancing the overall user
experience which provided users with more engaging and visually appealing elements, such as 3D buttons, icons, and
interactive product models.
Spearheaded accessibility improvements at Cognizant by performing in-depth WCAG audits and rigorous accessibility
testing across desktop and mobile interfaces.
Developed brand-related visual assets, such as logos, icons, and other graphical elements using Illustrator, ensuring
adherence to corporate branding guidelines and maintaining brand identity across the entire application.
Created sketches, detailed wireframes, and interactive prototypes in Figma, allowing for early-stage user feedback and
validation, driving data-informed design changes.
Used InVision to create interactive prototypes of the UI/UX designs, enabling real-time collaboration and feedback from
stakeholders, clients, and cross-functional teams, which streamlined the review process and accelerated decision making.
Education
New York Institute of Technology
Master's degree
Fergusson College