I joined Grammarly as the first designer on the growth team and eventually stepped into a leadership role as we scaled. I helped build and lead a team of product and content designers, and together we contributed to tens of millions in revenue by designing experiences that supported acquisition, onboarding, and monetization.

I partnered closely with product managers and user researchers to influence roadmaps, embed research into our decision-making, and accelerate experimentation while reducing risk. Along the way, I helped shape our growth design rituals, facilitated cross-functional strategy sessions, and created spaces like our annual Growth Social and speaker series where the team could connect and stay inspired.

I also served as the North America Pride ERG facilitator, helping coordinate initiatives to strengthen inclusion, visibility, and community.

At Optimizely, I led design across multiple product areas, from developer-focused experimentation tools to enterprise collaboration systems. I partnered closely with PMs and engineers to design Full Stack, our feature flagging and A/B testing platform, and Program Management, a product for team collaboration and reporting in enterprise environments.

In my final year, I redesigned the self-serve onboarding experience for Full Stack, more than doubling activation rates and creating new upgrade opportunities within the product. I also designed in-app upgrade paths that helped convert free users into paying customers.

I partnered directly with the founder to define the product vision and business model for a native iOS sticker messaging app to publish on the launch of Apple’s iMessage apps. I led design efforts from concept to App Store release, surveying communities, developing personas, mapping user journeys, wireframing flows, and prototyping high-fidelity UI.

Alongside product strategy, I contributed to defining the MVP roadmap, aligning data and feature priorities, and supporting QA throughout development.

I joined Scripps through the acquisition of Real Gravity, a video syndication startup. My focus was on designing tools for publishing partners, as well as for Scripps' own consumer-facing site, ULIVE, which showcased premium content like HGTV and Food Network.

I designed and shipped features including playlist builders, customizable video players, MRSS feed configuration, metadata management, and domain-level whitelisting. I also simplified internal role management workflows and introduced usability testing and A/B experimentation as core validation methods to improve product quality and decision-making.

At Monitise, I was the design lead for a major overhaul of our white-label mobile banking app and enrollment experience, used by multiple financial institutions across the U.S. I collaborated with internal teams and banking partners to redesign the core UX for transactions, account management, and ACH workflows.

To elevate the role of design inside the organization, I developed and led an internal workshop for over 140 employees. The focus was on bringing teams together around shared goals and introducing more collaborative, user-centered ways of working. I also helped bridge communication between Professional Services and our banking clients to align technical delivery with user expectations.

I worked on the Google Offers team during an early push into local deals and merchant tools. I collaborated with PMs and designers on the merchant-facing platform, including offer creation, campaign setup, and performance reporting workflows.

On the marketing side, I designed visual layouts for daily deal emails and supported updates to the Google Offers website. I also contributed to early-stage UX reviews by sharing sketches, wireframes, and low-fidelity mockups with the broader design team.

At Wells Fargo, I led the visual redesign of CEO Mobile Web, a platform used by high-value corporate customers to manage treasury services and approvals on the go. I also redesigned the ACH payments workflow to improve clarity, trust, and usability for large-scale business transactions.

Beyond product work, I supported the design team by documenting patterns, creating annotated mockups for developer handoff, and helping identify ways to improve internal collaboration and workflow.

I was the first and only designer on a charitable crowdfunding startup focused on helping people raise funds on behalf of nonprofits. I owned everything from product vision and UX strategy to branding, UI design, and user flows.

I worked closely with the founder to shape the platform’s features and roadmap, built lean personas, and interpreted user goals into actionable design. I also managed a globally distributed team of contract writers, illustrators, and developers to bring version one of the product to life.

At Gameloft, I worked with executive teams in New York and Paris to design internal and external presentations for marketing, product, and investor-facing moments. I was the lead designer for keynote presentations, including the GDC Mobile 2008 address delivered by CEO Michel Guillemot.

My work supported business development, launch strategy, and brand storytelling for Gameloft's mobile gaming initiatives during a period of rapid platform evolution.

At Vonage, I led the design of core user experiences for the consumer-facing website, including sign-up flows, customer account consoles, and landing pages. I also supported multiple rounds of investor fundraising by designing pitch decks used across the U.S., Canada, and Europe from Series A through IPO.

In addition to product and marketing design, I served as the in-house creative lead for large-scale internal events, including directing the company’s “1 Million Customers” celebration for over 800 employees with a $50,000 production budget.

I founded Parade ATW as a nightlife and arts platform focused on documenting underground culture in New York City. I led content strategy, visual design, and production for the site, which featured hundreds of original articles, artist interviews (including the Beastie Boys), and photo-driven event coverage.

I managed a distributed team of writers, developers, and photographers, and directed a series of on-location video shoots for Parade ATW’s original web series. The platform served as both a creative outlet and a launchpad for collaborative storytelling at the intersection of music, art, and community.

At nVision NYC, I worked on digital and print design projects for clients including Forbes and Tommy Hilfiger. My responsibilities spanned presentation design, website mockups, and branded collateral. I also photographed products for use in web and marketing materials, supporting both editorial and commercial storytelling.