Leads cross-functional design teams in collaboration with SMEs, engineering, and business teams to shape seamless product and service experiences that support Ford’s evolving business models. Drives initiatives spanning innovation, advanced technology, and customer experience strategy, with a focus on applying human-centered design to complex ecosystems. Known for cultivating strong design practices and helping shift organizational thinking from product manufacturing to experience delivery.

2025: Ford Pro / Customer Experience, Product Adoption

2024: Ford Global XD

2022: D-Ford XD / Ford Next / Ford Model e Advanced EV

2019: Ford Autonomous Vehicles LLC

2018: Greenfield Labs (Ford x IDEO)

Led UX and service design initiatives across e-commerce, entertainment, and health sectors. Worked closely with strategy, creative, and engineering teams to deliver research-informed digital experiences that advanced both customer needs and brand goals. Established a repeatable research and testing framework that produced immediately actionable insights and recommendations for future and in-flight experiences.

Client/Partner List: Adidas Group, LEGO, Tivity Health, Scottrade, Adult Swim.

Taught immersive UX design programs for aspiring and mid-career professionals. Developed curriculum, coached students on job readiness, and guided them through the full design process. Supported individuals transitioning into UX careers and helped professionals apply new skills to advance within their organizations.

Collaborated across teams to improve the digital experience for educators managing international travel programs. Led user research and experience mapping efforts to inform design decisions and reduce friction across the service lifecycle. Helped shift internal processes to be more customer-centric and insight-driven.

Led the design of website, brand campaign, and mobile app experiences across healthcare, education, and consumer brands in close collaboration with creative, strategy, and engineering partners. Facilitated client workshops to align user experience strategy with business goals. Established the UX discipline within the agency, formalizing methods, deliverables, and team practices.

Client/Partner List: Akamai, Barbara’s Cereals, Boston Children’s Hospital, Harvard Business School, Lysol, McLean Hospital, Novartis, Phillips, Samuel Adams, Shire Pharma, Titleist Golf, Vertex Pharma