# Shane Patton

> Design Lead

Location: San Francisco, California, United States
Profile: https://flows.cv/shanepatton

Design leader with 15+ years of experience delivering innovative, human-centered product, service, and interaction design solutions that drive customer value and business growth. Expert in leading cross-functional teams from design research through execution, bridging digital and physical experiences, scaling design impact across organizations, and aligning customer needs with business goals.

## Work Experience
### Experience and Service Design Lead @ Ford Motor Company
Jan 2018 – Present | San Francisco, California, United States
Leads cross-functional design teams in collaboration with SMEs, engineering, and business teams to shape seamless product and service experiences that support Ford’s evolving business models. Drives initiatives spanning innovation, advanced technology, and customer experience strategy, with a focus on applying human-centered design to complex ecosystems. Known for cultivating strong design practices and helping shift organizational thinking from product manufacturing to experience delivery.

2025: Ford Pro / Customer Experience, Product Adoption
2024: Ford Global XD
2022: D-Ford XD / Ford Next / Ford Model e Advanced EV
2019: Ford Autonomous Vehicles LLC
2018: Greenfield Labs (Ford x IDEO)

### Experience Design Lead @ Isobar
Jan 2014 – Jan 2018 | Greater Boston Area
Led UX and service design initiatives across e-commerce, entertainment, and health sectors. Worked closely with strategy, creative, and engineering teams to deliver research-informed digital experiences that advanced both customer needs and brand goals. Established a repeatable research and testing framework that produced immediately actionable insights and recommendations for future and in-flight experiences.

Client/Partner List: Adidas Group, LEGO, Tivity Health, Scottrade, Adult Swim.

### Instructor, User Experience Design @ General Assembly
Jan 2015 – Jan 2017
Taught immersive UX design programs for aspiring and mid-career professionals. Developed curriculum, coached students on job readiness, and guided them through the full design process. Supported individuals transitioning into UX careers and helped professionals apply new skills to advance within their organizations.

### Sr. User Experience Designer @ EF Education First
Jan 2014 – Jan 2014
Collaborated across teams to improve the digital experience for educators managing international travel programs. Led user research and experience mapping efforts to inform design decisions and reduce friction across the service lifecycle. Helped shift internal processes to be more customer-centric and insight-driven.

### Sr. User Experience Designer @ Genuine Interactive
Jan 2009 – Jan 2014
Led the design of website, brand campaign, and mobile app experiences across healthcare, education, and consumer brands in close collaboration with creative, strategy, and engineering partners. Facilitated client workshops to align user experience strategy with business goals. Established the UX discipline within the agency, formalizing methods, deliverables, and team practices.

Client/Partner List: Akamai, Barbara’s Cereals, Boston Children’s Hospital, Harvard Business School, Lysol, McLean Hospital, Novartis, Phillips, Samuel Adams, Shire Pharma, Titleist Golf, Vertex Pharma


## Education
### Master of Science (MS) in Human Factors in Information Design
Bentley University

### Bachelor of Fine Arts (BFA) in Design and Visual Communications, General
Massachusetts College of Art and Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/shanepatton1

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Source: https://flows.cv/shanepatton
JSON Resume: https://flows.cv/shanepatton/resume.json
Last updated: 2026-04-13