currently working on some stuff in eComm

I've lead and designed E2E marketing solutions for various advertiser verticals which include App & Gaming (businesses focused on mobile app installs/engagements) and eComm (DTC, single brands, marketplaces, and other businesses focused on product sales).

Marketing tools that my design experience spans:

● Advantage+ catalog ads

● Advantage+ sales campaigns

● Advantage+ app campaigns

● Web and App ads signal loss technologies (Meta's aggregated event measurement and Apple's SKAdNetwork on Meta's Sales and App campaigns)

● WhatsApp Status ads

● Search ads

Design leadership

● Mentor 6+ designers

● Lead design program instruction and manage designers on 3+ product teams

Facebook Ads and Business (Targeting Team)

● Contributed to proposal for new workflow in requesting & managing advertisment targeting options

(Reduced a 12 step, 6 team review process into a suite of 4 tools managed by 3 teams)

● Deep dived into one of the suite tools, strategizing entire feature index based on user values & deprecation of obsolete functionalities

● Upgraded the visual and interaction design for searching the targeting options, viewing the metadata, and editing the metadata based on user’s access levels

● Created user flows for multiple pages including Onboarding, Street Teams (micro-influencer groups), Discovery Report, Payment Plans, and Profile Settings

● Lead the Overhaul of the Discovery Report and Results by implementing and combining features such as In-Depth View, Sorting, and Filtering into one page

● Consulted for different designs on the Home Page