currently working on some stuff in eComm
I've lead and designed E2E marketing solutions for various advertiser verticals which include App & Gaming (businesses focused on mobile app installs/engagements) and eComm (DTC, single brands, marketplaces, and other businesses focused on product sales).
Marketing tools that my design experience spans:
● Advantage+ catalog ads
● Advantage+ sales campaigns
● Advantage+ app campaigns
● Web and App ads signal loss technologies (Meta's aggregated event measurement and Apple's SKAdNetwork on Meta's Sales and App campaigns)
● WhatsApp Status ads
● Search ads