# Shan Feng > Product Design @ EvenUp | AI Growth Design | Attorney Location: San Francisco, California, United States Profile: https://flows.cv/shanfeng I'm a San Francisco-based product designer who’s worked in both B2B SaaS and consumer spaces. I owned end-to-end design and set vision for several 0-1 products and optimized workflows with AI. I've also worked extensively on growth design, with a proven record in improving onboarding conversion and funnel optimization. ## Work Experience ### Senior Product Designer @ EvenUp Jan 2025 – Present | San Francisco, California, United States Legal AI ### Senior Product Designer @ Carta Jan 2022 – Jan 2025 | San Francisco Bay Area • Defined vision and owned end-to-end design for the 0-1 Audit Confirmations tool—connecting investor and corporation nodes that advance Carta’s ecosystem flywheel. Stepped in for PM for half of the project. Presented to execs and influenced adoption. • Improved the company onboarding flow, which raised the completion rate from 42% to 71% within 2 quarters. • Led design on SAFE financing improvements that increased the money movement transaction rate from 22% to 45% within 1 quarter. • Shaped product vision and design strategy across multiple high-complexity workflows. Integrated GenAI powered LLM document extraction into multiple flows. • Collaborated and drove alignment with engineering, product managers, product marketing, delivery, data science, business, legal and execs. ### Senior Product Designer @ CoreLogic Jan 2020 – Jan 2021 Roostify (Lending fintech startup acquired by Corelogic) • Led design for Doc AI, a 0-1 workflow automation product for mortgage lenders. • Redesigned the Help Center experience, reducing support ticket volume. Navigated ambiguity, defined vision, and stepped in for PM, driving alignment and execution. • Regularly presented in front of execs, influenced and managed cross-functional stakeholders. Mentored junior designers. ### Founder, Designer @ Mindful Hustle Lab Jan 2015 – Jan 2019 | San Francisco Bay Area • Launched a digital template business on Etsy, selling 100,000+ items and ranking in the top 1% of 6M+ sellers. Owned branding, product strategy and customer funnel. • Exceeded $1000 in monthly recurring revenue within 2 months and a 6 figure ARR within 1 year. • Created MVPs to test product-market fit in different niches for new product discovery. Analyzed sales and search traffic data daily to identify trends and opportunities. ### Product Design Consultant @ Freelance Jan 2015 – Jan 2016 | San Francisco Bay Area • Designed web, mobile, and tablet interfaces for clients including 20th Century Fox, LMFAO, HintMD, and early-stage startups. ### Co-Founder and Author @ Wanderlust Pocket Guides Jan 2015 – Jan 2016 • Self-published a series of pocket travel guides covering popular destinations, such as Japan, Italy and China, on Amazon Kindle Direct Publishing. • Ranked multiple titles #1 under the travel category bestseller lists and outperformed larger publications such as Lonely Planet. • Illustrated travel maps, formatted print layouts and designed book covers. ### Product Designer @ Lassy Project Jan 2015 – Jan 2015 | Los Angeles, CA Sole designer leading both UX and visual design. Redesigned mobile onboarding flow, increasing completion rate by 20%. ### Legal Fellow & UX Designer @ Mozilla Jan 2013 – Jan 2013 ### Research Assistant for Professor Lois Weithorn @ University of California, Hastings College of the Law Jan 2012 – Jan 2012 ### Graphic and Presentation Designer @ Freelance Jan 2010 – Jan 2011 ### Legal Assistant @ Law Office of Richard M. Chaskin Jan 2010 – Jan 2011 ## Education ### B.A. in Business, Communications (Marketing focus) Northwestern University ### Juris Doctor (J.D.) University of California, College of the Law, San Francisco (formerly UC Hastings) ### Product Management Course UC Berkeley Extension ### User Experience Design UCLA Extension ### San Marino High School ## Contact & Social - LinkedIn: https://linkedin.com/in/smfeng --- Source: https://flows.cv/shanfeng JSON Resume: https://flows.cv/shanfeng/resume.json Last updated: 2026-04-13