# Shang-Poh Yu

> Product Designer & Entrepreneur — Delivering holistic innovation solutions fuelled by Intuition, Experience, Insights & Data.

Location: Sunnyvale, California, United States
Profile: https://flows.cv/shangpohyu

Driven by five years of UX innovation at Toyota & Lexus, I’ve enhanced ADAS mobility experiences through strategic design and creative problem-solving. These years taught me invaluable lessons and deepened my passion for user-centered solutions. Now, I’m ready to bring this experience to a dynamic environment where innovation and impactful change are front and center.

Hi, I’m Shang! Leader, strategist, designer, and creative problem-solver — passionate about crafting solutions that scale positive change by balancing insight and intuition to meet real user needs.


Check out my work here: https://www.automotive-ux.design/

## Work Experience
### Product Designer @ Applied Intuition
Jan 2026 – Present | Sunnyvale, California, United States
I’m a Principal Product Designer at Applied Intuition, working on the design of future autonomous solutions. My focus is turning highly complex autonomy technology into clear, usable, and impactful products—balancing long-term vision with real-world constraints to help autonomy move from prototype to production.

### Senior Product Designer @ Woven by Toyota
Jan 2023 – Jan 2025
As a Senior Product Designer on Toyota's Innovation Design Team, I lead the design of Advanced Driver Assistance Systems (ADAS) and in-vehicle experiences. My role involves creating user-centered solutions that enhance safety, efficiency, and driving enjoyment, while collaborating with cross-functional teams to integrate cutting-edge technologies. I focus on delivering intuitive, seamless interfaces that align with both user needs and Toyota’s vision for the future of mobility. By applying design thinking and prototyping, I ensure that innovative concepts translate into practical, high-impact solutions for drivers.

### Design Lead, Advanced UX (ADAS HMI) @ Woven by Toyota
Jan 2021 – Jan 2023
Lead teams across Toyota to deliver ADAS designs for the 2025 generation of vehicles. This involved implementing data driven, user centered design processed within a traditionally manufacturing focused company. Helping to catalyze the shift to become a software and experience driven mobility company.

### Senior Product Designer @ Woven by Toyota
Jan 2019 – Jan 2021 | Tokyo, Japan

### Interactive Designer @ Resn
Jan 2015 – Jan 2018

### Digital Designer @ TalentShop
Jan 2014 – Jan 2015 | Wellington & Wairarapa, New Zealand
Digital Design Contractor at Talent shop - during this period I spent time working at Clemengers BBDO, Locales, and for Arrowhead Clothing co.

### Graphic Web Designer @ F6 - Digital Media & Marketing
Jan 2014 – Jan 2014
I develop and execute concepts for the online presence of companies

### Front liner fundraiser @ Greenpeace
Jan 2010 – Jan 2011

### Illustrator @ Dee Publication
Jan 2007 – Jan 2010


## Education
### Bachelor of Design (Hons) in Advertising
Massey University
Jan 2010 – Jan 2013

### Saint John's college
Jan 2005 – Jan 2009


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/shangpohyu
- Website: http://www.shangpohyu.com/

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Source: https://flows.cv/shangpohyu
JSON Resume: https://flows.cv/shangpohyu/resume.json
Last updated: 2026-04-07