I love to create new possibilities across tools and platforms with elegant, intuitive experiences that empower users, spark delight, and elevate brands. I am a student of life and hope to always keep learning. Design Skills: Product design . Visual design . Digital Design . Interaction design . Accessible design . Prototyping . Responsive design . UX/UI . Component building . Brand identity and Logos . Packaging . Print . Content writing Software: Figma . Sketch . Adobe Photoshop . InDesign . Illustrator . Microsoft Suite . Google Suite Recent Experience Summary: * Lead designer on major initiatives such as redesigning digital banking for BMO U.S., resulting in 90% positive customer feedback on the new design. * Responsible for creating a new color palette system, with dark mode, its rules, use cases, and user accessible applications, and gaining stakeholder buy-in, resulting in a cohesive new system of 64 distinct hues to compliment and deepen branding. * Worked with a small team to build the component Design Library for BMO U.S. * Designed multiple new cross-sell opportunities within the logged-in experience bringing an uptick an new account openings. * Worked closely and regularly with content, research and accessibility teams. * Lead initiative to build and define a project “process”, from brief to hand-off including meeting cadence. * Created responsive templates that allowed partnering businesses to white-label digital loan products Earlier experience • Graduated from top graphic design school completing 30+ briefs in a studio-like atmosphere. • 7 years in account management and acquisition in fin-tech and Saas as a top performer • Developed 50+ strategic vendor relationships • 5 years program development, implementation and management for Underwriting and Sales departments • Identified and executed sales initiatives growing grassroots brand to national company processing $5 billion annually. • Intuitive communicator working in client-facing relationships with Executive teams, CEOs, CFOs • Mentored sales team in strategy and procedures • Proven track record of exceeding goals Additional Skills: Interior Design . Creative Writing . Account Management . Loan Origination . Client-facing relationships . Sales . Sales Consulting, Training and Mentorship
2025 — Now
Ojai, California, United States
2023 — 2025
Ojai, California, United States
2021 — 2023
San Francisco, California, United States
2020 — 2021
San Francisco Bay Area
2018 — 2020
San Francisco, California
2018 — 2018
San Francisco, California, United States
2018 — 2018
San Francisco Bay Area
2018 — 2020
2013 — 2018
San Francisco Bay Area
2008 — 2013
2016 — 2017
Sonoma, CA and Carmel, CA
2002 — 2007
Santa Barbara, California Area
Feel free to contact me at shannel@placeholder.flows.cv