# Shantanu Roy > Product Designer @ Tarro Location: Pleasanton, California, United States Profile: https://flows.cv/shantanuroy I’m an AI Product Designer focused on intuitive, expressive interfaces at the intersection of behavior, brand, and emerging tech. I’ve shipped work across consumer apps, enterprise tools, and early-stage startups, turning zero-to-one ideas into polished products that scale. My work lives at the edge of generative AI. I design with the tools I explore, from Figma and Framer to Lovable, v0, and Lottielab. As AI tooling evolves, I move fast, test ideas quickly, and share what I learn. At Terac, I turned raw interviews into insights. At Angi, I built real-time sales tools that closed over $90K in enterprise contracts. At ThredUp, I modernized the entire content marketing design system. Across roles, I’ve led design systems, launched new products, and crafted workflows that drive adoption. I believe great software feels natural, trustworthy, and a little delightful. Let’s build tools people actually want to use. ## Work Experience ### Product Designer @ Tarro Jan 2025 – Present ### Designer @ Aerovy Jan 2025 – Jan 2025 ### Product Designer @ Angi Jan 2025 – Jan 2025 Designed and shipped a sales tool to help reps log their sales calls and give data to managers on performance and analysis to help with coaching guidance. ### SMB Sales @ Angi Jan 2024 – Jan 2025 One of the youngest sales reps to join the top performing sales team in the company. Sold $90,000+ in under 6 months with 200+ cold calls daily. Average deal size was $8.200 per sale. ### UX Designer @ ThredUp Jan 2024 – Jan 2024 • Partnered with engineering teams to design & ship accessible, user-friendly experiences, using data & research to drive product. • Created high-fidelity prototypes, presenting design solutions & influencing direction through clear communication & storytelling. • Applied strong UX, UI, & interaction design skills to solve complex problems & shape the future of Webflow-based landing pages. • Focused on accessibility, ensuring that design solutions met the needs of a diverse audience while supporting company goals. ### Founder @ Purdue Founders Jan 2023 – Jan 2024 | West Lafayette, Indiana, United States Built and launched the Purdue Founders brand and web platform from the ground up, designing every touchpoint: from event experiences to digital tools. Led design for 7 startup programs and 12+ events, using data and AI-driven tactics to drive campus engagement. Advised new founders on brand and web design, helping them grow programs and refine their digital presence. Provided feedback on product and AI tools, making sure student teams could scale what we built. ### Co-Founder @ Quasi Jan 2021 – Jan 2024 | West Lafayette, Indiana, United States • Led the end-to-end design of eight products across consumer & enterprise markets, shaping product vision, crafting interaction design, and delivering high-quality, AI-powered experiences. Tackled ambiguous problems, shaping concepts into clear products. • Built Figma design systems & prototypes from early-stage ideas to functional MVPs across consumer and enterprise applications. • Increased mobile platform engagement 18x across TikTok, Instagram, & LinkedIn through short-form videos and entertaining content. • Produced pitch decks, landing pages, & branded assets for fundraising, and go-to-market, helping validate ideas and drive adoption. ### Junior Board Member, Startup Mentor @ Gifted and Talented Silicon Valley Innovators Jan 2020 – Jan 2023 | Stanford, California, United States Managed a $1M pre-seed portfolio to allocate exclusively to high school founders. Ran startup incubators and taught targeted startup content to high school founders. Several mentored startups have gone on to be featured in Forbes, SXSW, and TechCrunch. A few mentees have also been accepted to YC. ### Entrepreneur in Residence @ Gifted and Talented Silicon Valley Innovators Jan 2019 – Jan 2020 | Stanford, California, United States Was 1 of 10 selected out of 2,000 applicants for an exclusive startup incubator in the Bay Area. Had 10 days to build, launch, and pitch a startup to a room of VCs. Won non-dilutive capital in an angel round to build my first company. ### Field Marketing Intern @ Extreme Networks Jan 2022 – Jan 2022 | Remote Led design and content operations for a 6-month B2B campaign focused on sales readiness. Tagged and organized 3,000+ inbound leads using Salesforce and MQL logic to improve targeting across key markets. Partnered with marketing and ops teams to build workflows that balanced user context with sales outcomes. ### Venture Fellow @ GenZScouts Jan 2022 – Jan 2022 Learned VC Math ### Co-Founder @ Zeta Management Consulting Jan 2019 – Jan 2021 | Pleasanton, California - Failed Startup - Tried to be Gen Z in a world of millenials (at the time) ### User Experience Intern @ SportVue Jan 2020 – Jan 2020 | Berkeley, California, United States At SportVue, I led early user research efforts to help shape the product direction. I surveyed 300+ users, analyzed behavior patterns across segments, and created a detailed report that directly informed feature planning and design updates. The insights also helped define our core user personas and marketing focus. ## Education ### Bachelor of Science - BS Purdue University ### Amador Valley High School ## Contact & Social - LinkedIn: https://linkedin.com/in/shantanu-roy --- Source: https://flows.cv/shantanuroy JSON Resume: https://flows.cv/shantanuroy/resume.json Last updated: 2026-04-13