As a Principal Software Development Engineer at Redbox, my focus on front-end development has been pivotal in revolutionizing the user interaction with 40,000 nationwide kiosks.
Principal-level engineering leader driving platform modernization, monetization enablement, and scalable architecture across customer-facing and analytics ecosystems. Partner with Product, Architecture, and Payments teams to influence roadmap direction, technical strategy, and execution excellence. Focused on building resilient, high-performing systems that support revenue growth and long-term scalability.
Key Contributions:
Checkout & Payments Leadership
Lead front-end initiatives within large-scale checkout systems supporting high-volume customer flows.
Integrated financing and co-branded payment solutions into streamlined purchase experiences.
Architect scalable UI orchestration layers enabling configurable payment integrations.
Drive feature enablement strategies supporting experimentation, phased rollouts, and risk mitigation.
Improve savings visibility and promotional experiences across cart and checkout journeys.
Act as architecture review lead and escalation point for mission-critical systems.
Platform Modernization
Led migration from monolithic UI architecture to Micro Frontend ecosystems enabling modular ownership and independent deployments.
Drove enterprise design system adoption and UI framework modernization for accessibility and maintainability.
Designed scalable GraphQL APIs supporting high-volume analytics platforms.
Authored HLDs and conducted architecture reviews aligned to long-term strategy.
Engineering Excellence
Modernized testing frameworks and automation standards.
Embedded code quality and security governance practices.
Led performance optimization initiatives improving reliability and user experience.
Mentored engineers and elevated standards across cross-functional teams.
Spearheaded strategic leadership in the development of Redbox.com's front end, a critical component of the rental system. Successfully delivered an exceptional user experience across 40,000 kiosk locations nationwide. This accomplishment empowered users to effortlessly locate kiosks, browse real-time inventory, reserve titles, and actively engage in social interactions through features like rating and reviewing titles. The seamless integration of these functionalities not only improved user satisfaction but also contributed to the overall success and accessibility of the Redbox rental platform.
Served as the strategic team leader in orchestrating the conversion of legacy backend APIs to GraphQL, a pivotal initiative that significantly enhanced the value and performance of redbox.com. Through meticulous planning and execution, our team successfully modernized the API infrastructure, resulting in improved efficiency, streamlined data retrieval, and heightened overall website performance. This transition not only showcased technical prowess but also played a crucial role in ensuring the scalability and responsiveness of Redbox's online platform.
Conceptualized, designed, and implemented innovative features on redbox.com, including perks/promos redemption, Master Pass SRC (Click2Pay) integration, 4K streaming, AVOD (Ad-Supported Video On Demand), TVOD (Transactional Video On Demand), FLTV (Free Live TV), and Subscription plans. These enhancements not only expanded the platform's capabilities but also played a pivotal role in attracting and retaining users by offering a diverse range of options and an enriched user experience.
Provide technical leadership and mentorship to the development team, enforcing coding standards and best practices.
Advocate for accessibility within the organization, emphasizing the importance of creating inclusive digital experiences for all users.
Leading and Managing a team of FE devs Onsite and Offshore development.
Greater Chicago Area
As a vital member of the Redbox team, dedicated to Redbox.com, played a pivotal role in delivering new features and enhancements aligned with business requirements. Provided guidance and support for day-to-day activities, conducted code reviews, and implemented accessibility standards across the platform. Actively researched and implemented industry best practices to fortify the site's robustness.
Handling web updates in custom Content Management System (CMS) tool using .NET Core and ReactJS. While collaborating with other teams for others, depending on specific task.
Developed and streamlined deployment workflows from GitLab commit to Jenkins-built images and Spinnaker-managed deployments on EC2/S3 infrastructure.
Revamped SEO/SEM strategies and performance in my current role, resulting in a substantial increase in website traffic and search engine rankings.
I have designed and executed A/B testing strategies to optimize user experience and boost conversion rates.
Defined configuration settings on AWS Cloudfront, optimizing caching strategies and behavior handling for enhanced user experience.Implemented ad and new revenue support on redbox.com through Google Ad Manager integration with Rubicon.
2018 — 2019
Dallas/Fort Worth Area
As a member of the BNSF team, contributed to the development of new UI components for the Crew Transportation team. Actively involved in automating features and conducting code reviews for quality assurance.
Dallas/Fort Worth Area
As a key member of Sabre Hospitality Solutions, played a pivotal role in developing UI components for the Synxis Booking Engine (SBE), focusing on automation and data analytics. Led the integration of Google Tag Manager and implemented robust data analytics solutions.
Education
The University of Texas at Dallas
Master of Science - MS
Jawaharlal Nehru Technological University