+ Collaborated with cross-functional teams to define and execute project requirements, scope, and deliverables

+ Managed system of marketing pages and ads, working closely with teams to make sure everything is scalable and on-brand.

+ Designed brand-marketing assets supporting lead-generation campaigns for a variety of B2B clients

+ Designed UI/UX from user personas and mockups to working with web dev using agile methodologies

+ Developed core-value driven brand for Graphiant (client) through market positioning, target market, and defining ideal customer profiles

+ Designed digital/print marketing assets to support lead generation strategy

+ Led the execution of business goals via focused website and marketing initiatives

+ Created process and workflow to manage marketing pages and assets, working closely with teams to make sure everything is scalable and on-brand

+ Revamped and implemented the project management process from multiple tools to Basecamp to align client relationships and expectations more efficiently

Censia Talent Intelligence™ harnesses the power of AI to help enterprises scale faster and hire better people that stay longer, for a fraction of the time and cost it takes today.

+ Rebranded corporate website and managed vendors to migrate the system to a new platform

+ Implemented CRM system to drive lead-gen (Marketo) and tracking

+ Created and developed collateral and presentation decks to assist the executive team in securing Series-A funding

+ Led cross-functional team of designers, developers, and content using agile methodologies

+ Defined KPIs and established metrics to align strategic content with business objectives

+ Managed social media programs and reported on analytics

+ Supported sales team with planning and execution at trade shows/demos

Food and travel website featuring culture, travel stories, and family-style recipes through culinary regions in China

+ Published Family Style Chinese Cookbook: Authentic Recipes from My Culinary Journey Through China (Rockridge Press, December 2016)

+ Traveled around China and interviewed 40 families in their homes to learn regional homestyle recipes.

+ Tested and edited 125 recipes from over 300 collected.

+ Published articles in both English and Mandarin sharing culture and recipes.

+ Co-founded restaurant using a selection of recipes from ShowShanti.

+ Led workshops teaching recipes from ShowShanti.

+ Managed content strategy finding participants using English and Chinese social media: Facebook, Twitter, MySpace.com, MySpace.cn, Weibo, Sina, WeChat, and Chinese forums.