# Shanti Christensen > Senior Lead Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/shantichristensen Digital storyteller with over 20 years of experience in design and marketing, applying design-thinking principles to go-to-market strategies. I am an effective collaborator across multiple teams and time zones; able to inspire teams and vendor partners to drive cross-functional projects through to success. ## Work Experience ### Senior Product Designer @ Wells Fargo Jan 2022 – Present | San Francisco Bay Area ### Senior UX Design & B2B Brand Marketing Consultant @ Expert Marketing Advisors Jan 2017 – Jan 2022 | San Francisco Bay Area + Collaborated with cross-functional teams to define and execute project requirements, scope, and deliverables + Managed system of marketing pages and ads, working closely with teams to make sure everything is scalable and on-brand. + Designed brand-marketing assets supporting lead-generation campaigns for a variety of B2B clients + Designed UI/UX from user personas and mockups to working with web dev using agile methodologies + Developed core-value driven brand for Graphiant (client) through market positioning, target market, and defining ideal customer profiles ### Marketing Visual Designer and Project Manager @ Expert Marketing Advisors Jan 2017 – Jan 2019 | San Francisco Bay Area + Designed digital/print marketing assets to support lead generation strategy + Led the execution of business goals via focused website and marketing initiatives + Created process and workflow to manage marketing pages and assets, working closely with teams to make sure everything is scalable and on-brand + Revamped and implemented the project management process from multiple tools to Basecamp to align client relationships and expectations more efficiently ### Senior Digital Marketing Manager @ Censia Jan 2019 – Jan 2021 | San Francisco Bay Area Censia Talent Intelligence™ harnesses the power of AI to help enterprises scale faster and hire better people that stay longer, for a fraction of the time and cost it takes today. + Rebranded corporate website and managed vendors to migrate the system to a new platform + Implemented CRM system to drive lead-gen (Marketo) and tracking + Created and developed collateral and presentation decks to assist the executive team in securing Series-A funding + Led cross-functional team of designers, developers, and content using agile methodologies + Defined KPIs and established metrics to align strategic content with business objectives + Managed social media programs and reported on analytics + Supported sales team with planning and execution at trade shows/demos ### Cookbook Author / User Researcher / Marketing Designer @ ShowShanti Jan 2009 – Jan 2019 | San Francisco, California Food and travel website featuring culture, travel stories, and family-style recipes through culinary regions in China + Published Family Style Chinese Cookbook: Authentic Recipes from My Culinary Journey Through China (Rockridge Press, December 2016) + Traveled around China and interviewed 40 families in their homes to learn regional homestyle recipes. + Tested and edited 125 recipes from over 300 collected. + Published articles in both English and Mandarin sharing culture and recipes. + Co-founded restaurant using a selection of recipes from ShowShanti. + Led workshops teaching recipes from ShowShanti. + Managed content strategy finding participants using English and Chinese social media: Facebook, Twitter, MySpace.com, MySpace.cn, Weibo, Sina, WeChat, and Chinese forums. ### Senior UI/UX Designer @ TwentyOneTwenty Jan 2015 – Jan 2018 | San Francisco Bay Area + UI/UX lead designer on Qualpay.com account + Created user personas, wireframes, brand identities, tutorials, and digital marketing collateral for a variety of clients + Designed UI/UX for the Qualpay.com corporate website, online payment-processing platform, Developer’s Portal, and Knowledge Base + Led brand identity design for Halfway Tree, a Jamaican food collective backed by the World Bank + Designed client websites with knowledge of HTML/CSS/JavaScript and collaborated with web development teams ### Digital Marketing Manager @ Krux Jan 2014 – Jan 2015 + Implemented CRM system to drive lead-gen (Hubspot) and tracking + Created landing pages and social marketing content to generate marketing-qualified leads + Managed social media programs and reported on analytics ### Managing Editor / Dining Editor (freelance) @ SmartBeijing Jan 2012 – Jan 2013 Launched English online platform offering updates and reviews of the latest restaurants, venues, and culture in Beijing. Worked as a consultant. ### Dining Editor (freelance) @ Time Out Beijing Jan 2012 – Jan 2012 Visited and reviewed emerging restaurants in Beijing. Wrote monthly food-related features. Managed Time Out-magazine relationships with local food and beverage community. Was a judge for the Time Out Beijing 2011 & 2012 Food Awards. ### Brand Marketing Consultant @ Qwikker Jan 2006 – Jan 2006 Qwikker is a wireless company, founded in 2000, that brings digital media to physical locations. + Designed compelling integrated marketing campaigns that enticed viewers to download content served through Bluetooth to smartphones. + Art directed photoshoot and designed campaign collateral for ad placements throughout stations in London's Underground + Designed UI and UX for bluetooth content distribution from the Qwikker portal to mobile phones ### Senior Designer @ eBay, Inc Jan 2000 – Jan 2005 | San Jose, CA + Designed and developed eBay's first email marketing brand which was rolled out internationally over five years + Featured presenter at 2004 Global eBay Summit for “Email Design Best Practices” and “Designing Within a Common Brand” (Only designer selected for this honor) ### Graphic Designer @ Bigvine Jan 1999 – Jan 2001 | Redwood City, California, United States BigVine is in the business of letting firms trade their goods and services rather than buying them with cash. + Designed user experience (UX) and user interface (UI) for online eCommerce platform enabling buyers and sellers to trade in an online marketplace using "trade dollars." + Redesigned brand and homepage for merger with AllBusiness, a B2B portal for business best practices ### Brand Design Consultant @ Center for Justice & Accountability Jan 2000 – Jan 2000 + Designed brand identity package: logo, brand guide, business cards, stationery + Redesigned website to elevate awareness for human rights atrocities and the humanitarian efforts to resolve injustices committed to the victims. The website also drove readers to learn more about how to support CJA through sharing and donations. ### Designer @ AllBusiness Jan 1999 – Jan 2000 Designed email marketing and newsletters to drive return traffic to the site. Newsletters and emails offered small to medium businesses resources for growing their business. ## Education ### BS in Visual Communications University of California, Davis Jan 1995 – Jan 2000 ### Certificate of Completion in Digital Marketing General Assembly Jan 2015 – Jan 2015 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/shantichristensen - Website: https://www.shantichristensen.com/ --- Source: https://flows.cv/shantichristensen JSON Resume: https://flows.cv/shantichristensen/resume.json Last updated: 2026-04-07