Leading teams responsible for conceptualizing and building the next-generation AI & ML powered omni-channel shopping experiences

Developed org mission, product vision, multi-year strategy, success metrics and KPIs, quarterly roadmaps, as well as designed and executed staffing & operational plans building the new organization from ground up

Building channel-optimized & contextually relevant experiences to maximize the ROI on Ad spend, and enable consumers to find and decide the right home products and services they need, want or prefer

Built and led PayPal's Consumer Growth and Engagement organization from ground-up, driving end-to-end product vision, product strategy, product roadmap, metrics + measurable outcomes, design and execution, globally (200+ countries) across native mobile (iOS & Android), mobile-web, tablet, and desktop form factors.

Accountable for PayPal's Consumer PLG strategy and execution across acquisition, activation, monetization and retention.

Led PLG Strategy and Execution for Early-Life Products within PayPal Consumer Business

• Built from scratch PayPal’s Consumer Onboarding and Activation experience for first-time PayPal users, replacing the dated legacy experience

• Rapidly experimented and optimized the experience leveraging insights from User Research, Market Research, Competitive Analysis, Usability Studies, VOC and Quantitative Data Analysis

• Launched and Scaled the experience globally to 200+ countries