# Sharadindu Rao

> Global Head & Director of Product, Consumer Shopping | B2C | Consumer Tech | eCommerce, Fintech, Mobile Payments, Marketplaces, Social Gaming

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/sharadindu

Recognized product leader and innovator with demonstrated track record of driving customer impact & business growth through envisioning and building revenue generating products for Consumer focused technology companies (e-commerce, Mobile Payments, Financial Technology, Marketplaces, Social Gaming, B2C).

Expert in building simple, emotional and engaging products at scale, leveraging qualitative & quantitative data, and experimentation platforms.

Customer champion with expertise in creating new business opportunities, building 0 to 1 products, and successfully scaling & launching products globally, exceeding target metrics.

People leader recognized for building and fostering an organizational culture that inspire creativity, drive innovation and deliver exceptional results.

Broad experience building and leading product teams in a complex, global, rapidly evolving regulatory environment.

Specialties:
- Product Management, Product Strategy & Implementation for B2C, B2B, B2B2C
- Identifying and building new business opportunities
- Product ideation, Customer interaction, User journey mapping, Technical development, Launch, Test, Ramp, Scale, Continuous discovery
- Designing compelling user experience that drive business results
- Managing stakeholder relationships and fostering cross-functional collaboration
- Leading large cross-functional initiatives from idea through launch 
- Hiring, coaching, developing and retaining high performing teams
- Rapid experimentation to ideate, test and iterate, validating hypotheses with users
- Funnel + loop analysis - growing product usage and user retention
- Leveraging AI, ML, data science models, ranking algorithms and personalization engine to build tailored and immersive consumer experience
- Presenting and communicating effectively at all levels of the organization including C-suite & Board

## Work Experience
### Global Head & Director of Product, Consumer Shopping @ Wayfair
Jan 2021 – Present | San Francisco Bay Area
Leading teams responsible for conceptualizing and building the next-generation AI & ML powered omni-channel shopping experiences

Developed org mission, product vision, multi-year strategy, success metrics and KPIs, quarterly roadmaps, as well as designed and executed staffing & operational plans building the new organization from ground up

Building channel-optimized & contextually relevant experiences to maximize the ROI on Ad spend, and enable consumers to find and decide the right home products and services they need, want or prefer

### Chief Member @ Chief
Jan 2022 – Present

### Head of Product, Global Consumer Growth & Engagement @ PayPal
Jan 2018 – Jan 2021 | San Francisco Bay Area
Built and led PayPal's Consumer Growth and Engagement organization from ground-up, driving end-to-end product vision, product strategy, product roadmap, metrics + measurable outcomes, design and execution, globally (200+ countries) across native mobile (iOS & Android), mobile-web, tablet, and desktop form factors.

Accountable for PayPal's Consumer PLG strategy and execution across acquisition, activation, monetization and retention.

### Group Product Manager, Early-Life Products @ PayPal
Jan 2016 – Jan 2018
Led PLG Strategy and Execution for Early-Life Products within PayPal Consumer Business

### Senior Product Manager, Onboarding & Activation @ PayPal
Jan 2014 – Jan 2016
• Built from scratch PayPal’s Consumer Onboarding and Activation experience for first-time PayPal users, replacing the dated legacy experience
• Rapidly experimented and optimized the experience leveraging insights from User Research, Market Research, Competitive Analysis, Usability Studies, VOC and Quantitative Data Analysis
• Launched and Scaled the experience globally to 200+ countries

### Product Manager, Zynga Social Platform @ Zynga
Jan 2011 – Jan 2014 | San Francisco Bay Area
Built multiple features for Zynga’s Social Gaming Network (mobile & web) that increased DAU: Inbox - Cross Game & Cross Network gamification features; RTS - Energy Meter, Social & Flash Ads; Mobile Social Center.

Launched Zynga Developers Platform (for 1P & 3P app developers) from concept to release – interacting with app developers & partners, building product roadmap, writing user stories, prioritizing weekly agile iterations & releases, working with UX designers, engineers, QA, marketing & publishing

### Senior User Experience Designer @ eBay Inc.
Jan 2006 – Jan 2011 | San Francisco Bay Area
Drove end-to-end product design for global e-commerce initiatives - Buyer Experience Redesign, Marketplaces Unified Checkout, Send & Request Money, Debit & Credit Cards, Plug-in / Virtual Debit Card, and Bill Me Later / Buy Now, Pay Later.

### Product Experience Analyst @ Open Text Corporation
Jan 2005 – Jan 2006 | Chicago, Illinois, United States
Defined requirements and designed experiences for Livelink's enterprise products by integrating User-Centered Design (UCD) methodologies within the product development process.


## Education
### Master of Science in Human Computer Interaction
University of Michigan


## Contact & Social
- LinkedIn: https://linkedin.com/in/sramarao

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Source: https://flows.cv/sharadindu
JSON Resume: https://flows.cv/sharadindu/resume.json
Last updated: 2026-04-08