Architected the design foundation for a 0-to-1 AI-native product from scratch — design system, brand, motion language, and conversational AI strategy — achieving 100% product-market conviction in target segments on first exposure, with core features scoring up to 4.9/5. Pioneered a zero-handoff design-to-code workflow that shipped to production in hours instead of sprints, enabling 3x design velocity.

Led the design vision and strategy for two GA-launched GenAI agentic experiences within Intuit Assist — the Payments Agent and the Collab Agent — transforming QuickBooks into an AI-first product with embedded expertise

Led design for Intuit Assist's consumer-facing platform Generative AI experiences

Led design for Intuit's Digital Assistant Chatbot Conversational AI platform experiences