Drove the optimization of lower-funnel experiences—specifically cart and checkout—across desktop and mobile web, delivering seamless and data-informed user journeys through strategic UX enhancements.

Worked on the redesign of the checkout flow by reordering steps (address before payment), resulting in a 25% increase in conversion continuation rate.

Addressed a key NPS issue by fixing price inconsistency between cart and checkout, improving user trust, and reducing drop-off.

Integrated digital wallet options with a focus on Samsung Pay, improving checkout speed and increasing conversion rates by 2%.

Designed and enhanced My Wallet experience, enabling users to add, edit, and manage Saved Cards, improving usability and reducing friction during checkout.

Implemented split card payment functionality, giving users flexible payment options and increasing satisfaction in high-consideration purchases.

Designed and implemented an intuitive carrier setup flow on Samsung.com, enabling effortless device activation and service connection to AT&T, T-Mobile, and Verizon at purchase.

Acted as the subject matter expert (SME) for carrier-related mobile experiences, overseeing the end-to-end UX from product detail pages through to checkout across all supported carriers and platforms.

Executed a comprehensive UX revamp for the entire Home Appliances category and collaborated closely with both U.S. and global headquarters teams to ensure seamless implementation, while aligning with U.S.-specific business requirements and market expectations.

Tasks included creating a customized design system, site architecture, user flows, and prototypes.

Live sites: https://ifgfconference.com/ - https://ifgf.global/ - https://alive.ifgfconference.com/