# Sharon Rebecca Gunawan > Sr UX Designer at Samsung Electronics America Location: Seattle, Washington, United States Profile: https://flows.cv/sharonrebeccagunawan ## Work Experience ### Senior UX Designer @ Samsung Electronics America Jan 2023 – Present | Mountain View, California, United States Cart & Checkout Vision Work - Drove the optimization of lower-funnel experiences—specifically cart and checkout—across desktop and mobile web, delivering seamless and data-informed user journeys through strategic UX enhancements. - Worked on the redesign of the checkout flow by reordering steps (address before payment), resulting in a 25% increase in conversion continuation rate. - Addressed a key NPS issue by fixing price inconsistency between cart and checkout, improving user trust, and reducing drop-off. Payment - Integrated digital wallet options with a focus on Samsung Pay, improving checkout speed and increasing conversion rates by 2%. - Designed and enhanced My Wallet experience, enabling users to add, edit, and manage Saved Cards, improving usability and reducing friction during checkout. - Implemented split card payment functionality, giving users flexible payment options and increasing satisfaction in high-consideration purchases. Carrier Experience - Designed and implemented an intuitive carrier setup flow on Samsung.com, enabling effortless device activation and service connection to AT&T, T-Mobile, and Verizon at purchase. - Acted as the subject matter expert (SME) for carrier-related mobile experiences, overseeing the end-to-end UX from product detail pages through to checkout across all supported carriers and platforms. Home Appliances - Executed a comprehensive UX revamp for the entire Home Appliances category and collaborated closely with both U.S. and global headquarters teams to ensure seamless implementation, while aligning with U.S.-specific business requirements and market expectations. ### UIUX Designer @ Tech Fabric Jan 2022 – Jan 2023 | Gilbert, Arizona, United States • Assigned for end-to-end development of an employee internal platform, improving daily workflow productivity. • Tasks included creating a customized design system, site architecture, user flows, and prototypes. Collaborated with global in-house teams in India, Ukraine, and North America, as well as client project managers and leadership teams. ### UI Designer @ IFGF Global Jan 2021 – Jan 2022 | Jakarta, Indonesia • Tasked as the sole designer to design and redesign multiple web platforms, overseeing audits, research, ideation, product evaluations, and collaboration with stakeholders and cross-functional teams. • Live sites: https://ifgfconference.com/ - https://ifgf.global/ - https://alive.ifgfconference.com/ ### User Experience Designer @ Populix Jan 2022 – Jan 2022 | Jakarta, Indonesia ### UI/UX Designer @ Asuransi Astra Jan 2021 – Jan 2022 | Jakarta, Indonesia Contributed to the full design lifecycle of the initial MVP phase of a health and automotive insurance native app, covering research, ideation, design, prototyping, user testing, and product evaluation. Collaborated with cross-functional teams to align requirements and business goals for a cohesive user experience. ### UI/UX Designer @ Tilleli Inc. Jan 2021 – Jan 2021 | New Jersey, United States Led an intern group in creating an end-to-end MVP design for a native app focused on social media and event planning. Established design system, and design prototype from scratch while collaborating cross-functionally with founders, research, marketing, and development teams for product alignment with requirements and business goals. ### Social Media Manager @ Figurasi Jan 2021 – Jan 2021 | Jakarta, Indonesia ### Visual Merchandising Supervisor @ UNIQLO Jan 2019 – Jan 2020 | San Francisco, California, United States • Create visually appealing and brand appropriate displays to drive sell through and react to the needs of the business in the store by following company styling directives and on trend displays. • Partner with store management to monitor merchandise sell through and replenishment utilizing sales report. • Assist management to identify and resolve issues in the store and provide consistent customer experience by maintaining brand standards for visual presentation and organization throughout the store. • Responsible for planning, evaluating, and generating sales for the assigned division. Currently in charge of women's inner wear including the top selling items such as Airsm and Heattech. • Provide product and brand knowledge to employees and customers. • Able to train associates to futher improve and develop their skills personally and for the company ### Visual Merchandising Associate @ UNIQLO Jan 2018 – Jan 2019 | San Francisco, California • Provide a consistent customer experience by maintaining brand standards for visual presentation, cleanliness and organization throughout the store. • Create visually appealing and brand appropriate displays to drive sell through and react to the needs of the business in the store. • Follow company styling directives to style on trend displays Provide a consistent customer experience by maintaining brand standards for visual presentation, cleanliness and organization throughout the store. ### Mathematics Tutor @ Green River College Jan 2015 – Jan 2015 | Greater Seattle Area • Attended one particular assigned class every day to monitor the students’ progress and to also learn the methods on how the professor teaches and solve math problems. • Conduct study sessions three times per week for students who need extra help on their math class ### Peer Mentor @ Green River College Jan 2015 – Jan 2015 | Greater Seattle Area • Worked in a team with other peer mentors to guide new international students through the new culture in the United States in weekly cohorts, introducing them to the area around the campus and reminding them of the information crucial to the success of their study in the college. • Monitor the welfare of the mentees to whom I am put in charge of, such as their educational progress, housing and health conditions. • Attended meetings twice a week to discuss the problems and hindrances that the mentees are going through to come up with a solution, and plan activities for the mentees to do on the following weekly cohort. ## Education ### Master of Science - MS in Digital Arts International Technological University (ITU) ### Bachelor of Fine Arts in Fashion Marketing Academy of Art University ### High School Diploma Green River College ### Junior High/Intermediate/Middle School Education and Teaching BINUS University ## Contact & Social - LinkedIn: https://linkedin.com/in/sharongunawan - Portfolio: https://sharonrgunawan.wixsite.com/home --- Source: https://flows.cv/sharonrebeccagunawan JSON Resume: https://flows.cv/sharonrebeccagunawan/resume.json Last updated: 2026-03-31