Partner with organizations undergoing growth, redefinition, or complexity to clarify what they are, align their systems, and design experiences people can understand and trust.

Lead end-to-end strategy across product, content, and experience—bridging UX, narrative, and business intent to create coherent, high-impact digital systems.

Core work includes:

• Diagnosing misalignment across product, messaging, and user experience—and translating it into clear, actionable direction

• Defining core narrative, positioning, and information architecture for complex or evolving platforms

• Designing end-to-end user experiences (flows, navigation, systems) grounded in clarity and usability

• Developing voice, tone, and content systems that scale across products and teams

• Facilitating stakeholder alignment through workshops, synthesis, and strategic frameworks

Selected impact:

• Led UX and product strategy for a scholar’s digital library, designing 50+ wireframes and a system of library-specific components for complex knowledge navigation

• Developed AI-integrated concepts (library bot, generative media workflows) to explore new models of access and interaction

• Delivered high-impact website and platform redesigns that improved clarity, engagement, and conversion

• Conducted user research, stakeholder interviews, and moderated testing to validate and refine direction

Focus areas:

UX Strategy · Narrative Systems · Information Architecture · Product Thinking · Authority-Driven Design (AI Era)

Led UX strategy and experience design for a multi-audience academic website, translating complex institutional needs into a clear, navigable digital experience.

• Conducted discovery and research to uncover audience needs, structural gaps, and content misalignment

• Defined site architecture, navigation systems, and content hierarchy for multiple user groups

• Translated research insights into strategic wireframes and experience flows

• Partnered with stakeholders to align on direction through presentations, iteration, and design thinking frameworks

• Balanced institutional complexity with clarity, usability, and accessibility

Led UX research, strategy, and experience design for B2B digital platforms, helping translate complex marketing and product ecosystems into clear, conversion-focused user experiences.

• Conducted user research, competitive analysis, and audits to identify experience gaps and opportunities

• Developed user journeys, information architecture, and content structures for high-growth B2B clients

• Designed wireframes, interaction models, and scalable component systems across multiple platforms

• Delivered 50+ client presentations translating research and UX insights into clear strategic direction

• Collaborated cross-functionally to align UX decisions with business goals, marketing strategy, and technical constraints

Selected clients: Blankfactor, Conversica, Ontra, Demandbase, Drift, Lightstep, ModelN, and others

Delivered end-to-end UX, content, and product design for a range of digital platforms, with a focus on clarity, usability, and structured decision-making.

• Developed a comprehensive UX evaluation framework (391-point scorecard) to assess usability, content clarity, and experience maturity

• Conducted heuristic evaluations, SEO/SEM analysis, and competitive benchmarking to inform strategic direction

• Designed user flows, site maps, and wireframes grounded in information architecture and cognitive clarity

• Integrated UX writing and content design principles to reduce friction and improve comprehension

• Applied design thinking and research methodologies to guide product direction and next-step decision-making

Led content strategy and digital marketing initiatives, bridging user research, messaging, and experience design to drive engagement and growth.

• Developed end-to-end content and funnel strategies across web, email, and social platforms

• Conducted user research and competitive analysis to inform messaging and positioning

• Designed and optimized websites, landing pages, and conversion flows

• Created and directed content systems including brand voice, visual storytelling, and campaign narratives

• Managed email marketing strategy, social media campaigns, and performance-driven optimization (SEO/SEM)