# Shawn Collins > Design + Product Location: San Francisco Bay Area, United States Profile: https://flows.cv/shawncollins I’m an experienced designer passionate about working with engineering-centric teams committed to tackling real, substantial problems with
a blend of creativity and practicality. I bring a collaborative and flexible mindset,
excelling at leading end-to-end design and fostering environments emphasizing collaboration, personal growth, empathy, and positive outcomes. I believe that at its core, design is a process used to prioritize and solve problems and can be used to tackle all sorts of different challenges as long as we are starting from a place of honest intention, trust, and empathy. ## Work Experience ### Senior UX Designer @ Oddball Jan 2024 – Present Working within the Department of Veterans Affairs digital experience team to deliver accessible experiences that meet real Veteran needs through human‑centered design. ### Ground-pounder @ Marin County Search and Rescue Jan 2024 – Present | San Rafael, California, United States ### Lead Product Designer @ Inventables Jan 2024 – Jan 2024 ### Lead Product Designer @ Broadly Jan 2023 – Jan 2023 Leading with innovation and collaboration, I initiated efforts that improved workflow and user experiences, which were essential for smoothly integrating Broadly following the Vendasta acquisition. ACCOMPLISHMENTS Led the creative direction for integrating AI into Broadly’s web chat experience. My previous research in conversational design combined with Vendasta's AI-enhanced software resulted in a more intuitive and responsive chat experience. Collaborated with cross-functional teams to develop and integrate OKRs and a unified product roadmap following the Broadly and Vendasta acquisition, resulting in a smooth transition of Broadly's Web Chat, Integrations, and inbox messaging. Partnered with Vendasta product designers to improve collaboration methods across products, acquisitions, and large cross-functional teams, enhancing project alignment and efficiency. Facilitated customer journey map sessions with sales, onboarding, and customer success teams to learn how Broadly’s direct sales strategy could be integrated into Vendasta. Led a team of designers in the first Vendasta product team dedicated to creating innovative solutions for local service-based businesses, such as home services, pet services, and auto repair shops. (Acquired by Vendasta) ### Principal Designer @ Broadly Jan 2022 – Jan 2023 While handling the day-to-day UX/UI design responsibilities vital for product success, I also guided product planning and helped nurture a transparent and healthy remote team environment. ACCOMPLISHMENTS Designed and executed Broadly’s first product-led growth initiative, creating a more cost-effective and sustainable acquisition funnel that complemented our well-established direct sales pipeline. Balanced design and strategic planning within an agile engineering team, ensuring timely project delivery through a collaborative and respectful team environment. Introduced a theme-based roadmap to visualize the interconnection of our projects, resulting in improved product storytelling and clarified project interdependencies. Collaborated with marketing, onboarding, and customer success teams on prototypes, surveys, interviews, and usability tests, resulting in a customer retention rate of over 98%. Directed the research and visual design of a mobile-first quote and invoice system, enabling over 2,000 home service technicians to seamlessly estimate, invoice, and request reviews on the road, significantly boosting efficiency and customer engagement. ### Creative Director @ Kalliopeia Foundation Jan 2017 – Jan 2022 | San Francisco Bay Area Responsible for the creative direction of the Kalliopeia Foundation and the Global Oneness Project, a Webby-nominated digital educational platform offering free curricula to educators and students to explore the deeper issues facing humanity and Earth. ACCOMPLISHMENTS Directed a unified branded experience across diverse mediums, including live events, educational curriculum, and over 200 documentary films, ensuring a coherent and inclusive user journey. Explored virtual reality as an educational tool for educators looking for innovative learning approaches. Transformed our approach to content curation by integrating insights from educator interviews, making over 300 stories and lesson plans more interconnected and accessible. Designed educational resources in English and Spanish that are widely adopted by over 10k classrooms, from public to independent schools, nationally and globally. Facilitated design sprints that included the rebranding of the Kalliopeia Foundation and the initial design and strategy kickoff for Emergence Magazine. ### Co-Owner @ Osteria Stellina Jan 2008 – Jan 2020 | Point Reyes Station, California, United States Osteria Stellina was a local farm-to-table restaurant in Point Reyes Station that garnered national praise for its West Marin-style Italian cuisine. I was a part owner alongside Christian Caiazzo and oversaw the creative direction of our brand and digital products. What I valued most from this experience was shaping a dining experience that focused on a customer journey that began with a visit to the natural beauty of Point Reyes and ended with a memorable meal, fostering a sense of community and connectivity. ### Lead Designer @ About.me Jan 2010 – Jan 2017 | San Francisco Bay Area While leading design at about.me, I helped transform a small niche market into millions, dramatically increasing paid memberships and revenue through research, high-quality design, and mobile app development. ACCOMPLISHMENTS Shaped the creative ethos, product experience, and visual design direction while our online community grew from only hundreds to over 5 million. Relaunched the about.me product and onboarding flow to move towards a mobile-first experience better to meet the needs of a growing nomadic workforce. This re-set of our core product led to a 60% growth of total paid users. Conducted user interviews that guided our design decisions as we transitioned about.me from a free to a premium service. This resulted in a more personalized and engagement-focused model creating an additional $30k monthly recurring revenue. Led design on a dynamic cross-functional team that always advocated for and prioritized research, experimentation, and personal growth. Launched two mobile apps for iOS and Android, overseeing design from concept to release. ### Visual + UX design | Product leadership @ Shawn P Collins Jan 2001 – Jan 2010 | San Francisco Bay Area Since 2001, I have collaborated with innovative design agencies, early-stage startups, technology-based companies, nonprofit organizations, and local small businesses. Agency and project highlights: Adaptive Path, Ammunition, Hydrant, Home Depot, Room & Board, Gymboree, Adobe, Vinfolio, Splunk, Life360, WiserEarth, Mozilla, Pix Wine, Cooking & Coffee, INC ### Web Designer @ Small Pond Studios Jan 1999 – Jan 2001 | San Francisco Bay Area ### Web Designer / Frontend Developer @ Sapient Jan 1999 – Jan 1999 | San Francisco Bay Area ### Web Designer / Frontend Developer @ Studio Archetype Jan 1998 – Jan 1999 | San Francisco Bay Area ### Web Designer / Frontend Developer @ Elcom Systems Jan 1995 – Jan 1998 | Boston, Massachusetts, United States ## Education ### BFA in Art History and Studio Art Fairfield University ## Contact & Social - LinkedIn: https://linkedin.com/in/sh0wn - Portfolio: https://shawnpcollins.com --- Source: https://flows.cv/shawncollins JSON Resume: https://flows.cv/shawncollins/resume.json Last updated: 2026-04-13