Founded the design team and processes. Hired and manage a team of designers for all of our product areas.

Designed event ticket for 2019, 2020, 2022, 2023, 2024 & 2025; worked closely with the organization to create beautiful, meaningful designs that were sent to 80,000 participants and set the visual theme of the event each year.

Designed the cover of the event guide “WhatWhereWhen” for 2017 & 2018.

Led initiatives in acquisition spaces to identify opportunities to help make automation easier for new customers; done with user interviews, rapid prototyping & a variety of qualitative research methods.

Used experiments to help shape designs and design thinking for helping users understand how to connect their applications to create automated solutions.

Led design sprints for multidisciplinary teams to help frame problems to be solved, and to help shape design solutions.

Collaborated closely with Design Systems team to help create patterns, styles, modules, and visual systems enabling a consistent design language.

Led innovation in on-boarding to improve activation rates and to enable users quickly find value by creating their own social circle.

Performed a UX audit of user journeys starting from acquisition channels to consistency monthly activity; identified several places to improve the experience and core metrics.

Led design sprints for product teams which helped shape multiple solution paths and influenced prototyping moving forward.

Identified numerous core areas throughout the app which could benefit from longer term vision work; designed north-star aspirational product visions from which smaller project work was distilled.