Leading Zocdoc’s design systems effort, building Mezzanine from the ground up. Established the structure and strategy towards a robust system library, facilitated adoption with Product management and executive leadership, designed components’ styling and behavior in Figma, developed alongside engineers, audited live functionality for quality assurance, mentored Design adoption, and documented guidance for org-wide reference.
Managing the design system’s development roadmap and production in collaboration with the team’s Engineering Manager. Achieved a balance between impactful results, high-quality deliverables, and accessibility wins—all while optimizing engineering efforts for both speed and cost-effectiveness.
Fostering a higher standard of design execution throughout various initiatives and empowering teams across the company to adopt and contribute to the design system.
Drove impact in enhancing the browsing experience and interface as the Search team’s primary product designer. Facilitated research to understand customers’ key decision-making priorities in the care journey. Obtained a deep understanding of the healthcare industry and business priorities that informed product strategy.
Enhanced the overall product experience through comprehensive efforts in refining information architecture and implementing end-to-end feature enhancements. This was exemplified by notable improvements in reinforcing patient fit, surfacing key provider quality, and optimizing appointment browsing paradigms. These projects not only significantly increased booking conversion rates but also contributed to an overall improvement of the patient experience.
Mentored engineers to grow the team’s executional skills and provided regular feedback to ensure quality live experiences.
Joined growth stage as the first Product Design hire. Led the overhaul of design processes across Design and Engineering disciplines from the ground up. Introduced and utilized Figma to translate teams onto design systems with dynamic artifacts. Maintained Knotch’s design system on Figma.
Ideated, designed, and shipped Knotch's full product experience. Responsible for maintaining living documents that catalog product requirements and interface decisions.
Regularly communicated and collaborated with the Chief Creative Officer, product leads, internal stakeholders, and engineers to scope quarterly deliverables and releases. Tested prototypes with stakeholders and customers to collect feedback and discover opportunities.
Worked fluidly in both Product and Marketing capacities to strengthen company branding and visual identity. Designed Knotch’s inaugural Pros & Content Conference, which hosted 300+ guests and speakers such as Gwyneth Paltrow, Danny Green (Lakers), and United States Ambassador Susan Rice.
Led product design on concepts for a Helix API, examining user journeys and constructing web architecture. Helped organize the Helix marketplace with a standardized product digital display and created vector graphics for the company's Careers page: https://www.helix.com/pages/careers
