15+ years of impact and promotion within Franklin Templeton Investments, a $250+ billion-dollar global investment management organization and platform. Responsible for optimizing the visual design strategy for measurable results.

• Upholds high brand standards with on-time delivery for regional collateral and assets, including video content, online banners, imagery, advertisements, print ads, presentations, email marketing content, and more.

• Synchronized efforts for global teams spanning Mexico, Hong Kong, Singapore, the UK, and the US by developing email templates, brochures, flyers, print, digital ads, presentations, etc., for a 40% increase in design efficiency and a 35% increase in project turnaround for multidisciplinary teams regarding future design iterations.

• Discovered creative solutions to complex problems in a technical investment niche, translating complex concepts into simple terms for a global audience.

• Transformed basic content into visually appealing graphics, brochures, flyers, PowerPoint presentations, and videos for global marketing campaigns, driving a 20% increase in website traffic and client engagement.

• Revitalized global marketing strategy through a rebranding overhaul, driving a 25% surge in web and social media traffic with a 30% growth in brand recognition.

• Ensured ADA-compliant content and WCAG-approved web materials to avoid violation fines exceeding $150K. This led to a 25% increase in potential sales and staying 100% compliant within the project scope

• Orchestrated the design leadership on assets including static graphics, interactive PDFs, animations, video, and web banners, tailored and optimized for different platforms in print and social media.

• Modernized the approach for the 75+-year-old brand while aligning the design guidelines with established styles for recognition and consistency.

Promoted once and ensured seamless digital experiences and curated visual storytelling output for Barclays Global Investors, a mutual-fund provider and exchange leader that developed a digital investment product called ‘iShares’.

• Designed dynamically generated content for internal websites within the business group for key stakeholders.

• Built and maintained web pages for a website with global reach while overseeing the production project budget.

• Served as the point-of-contact for clients to define project requirements, UI strategy, prototype execution, mock-ups, and storyboards.

• Trained and supervised newly hired Web Integrators and UI Designers to guide on existing protocols.

• Empowered cross-functional teams and synergized team efforts with aggressive deadlines in a high-output firm.