15+ years of impact and promotion within Franklin Templeton Investments, a $250+ billion-dollar global investment management organization and platform. Responsible for optimizing the visual design strategy for measurable results.
• Upholds high brand standards with on-time delivery for regional collateral and assets, including video content, online banners, imagery, advertisements, print ads, presentations, email marketing content, and more.
• Synchronized efforts for global teams spanning Mexico, Hong Kong, Singapore, the UK, and the US by developing email templates, brochures, flyers, print, digital ads, presentations, etc., for a 40% increase in design efficiency and a 35% increase in project turnaround for multidisciplinary teams regarding future design iterations.
• Discovered creative solutions to complex problems in a technical investment niche, translating complex concepts into simple terms for a global audience.
• Transformed basic content into visually appealing graphics, brochures, flyers, PowerPoint presentations, and videos for global marketing campaigns, driving a 20% increase in website traffic and client engagement.
• Revitalized global marketing strategy through a rebranding overhaul, driving a 25% surge in web and social media traffic with a 30% growth in brand recognition.
• Ensured ADA-compliant content and WCAG-approved web materials to avoid violation fines exceeding $150K. This led to a 25% increase in potential sales and staying 100% compliant within the project scope