# Sheila Gebrekidan > Graphic Designer | Creative Professional | Visual Storyteller Location: San Francisco Bay Area, United States Profile: https://flows.cv/sheilagebrekidan Dedicated and client-centric Graphic Designer and Visual Designer with 15+ years of proven exceptionalism. Background working in investment finance and retail for multi-billion-dollar brands. Strong ability to advocate for a client’s vision and hone a creative feel through visual storytelling, typography, color theory, and design principles. Seeking a new challenge to leverage masterful communication and drive revolutionary work. PORTFOLIO: Portfolio pieces are available via request due to NDA. ## Work Experience ### Graphic Designer @ Franklin Templeton Investments Jan 2008 – Present | San Francisco Bay Area 15+ years of impact and promotion within Franklin Templeton Investments, a $250+ billion-dollar global investment management organization and platform. Responsible for optimizing the visual design strategy for measurable results. • Upholds high brand standards with on-time delivery for regional collateral and assets, including video content, online banners, imagery, advertisements, print ads, presentations, email marketing content, and more. • Synchronized efforts for global teams spanning Mexico, Hong Kong, Singapore, the UK, and the US by developing email templates, brochures, flyers, print, digital ads, presentations, etc., for a 40% increase in design efficiency and a 35% increase in project turnaround for multidisciplinary teams regarding future design iterations. • Discovered creative solutions to complex problems in a technical investment niche, translating complex concepts into simple terms for a global audience. • Transformed basic content into visually appealing graphics, brochures, flyers, PowerPoint presentations, and videos for global marketing campaigns, driving a 20% increase in website traffic and client engagement. • Revitalized global marketing strategy through a rebranding overhaul, driving a 25% surge in web and social media traffic with a 30% growth in brand recognition. • Ensured ADA-compliant content and WCAG-approved web materials to avoid violation fines exceeding $150K. This led to a 25% increase in potential sales and staying 100% compliant within the project scope ### Multimedia Graphic Designer @ Franklin Templeton Investments Jan 2004 – Jan 2008 | San Francisco Bay Area • Orchestrated the design leadership on assets including static graphics, interactive PDFs, animations, video, and web banners, tailored and optimized for different platforms in print and social media. • Modernized the approach for the 75+-year-old brand while aligning the design guidelines with established styles for recognition and consistency. ### Web Designer / UI Designer @ Barclays Global Investors Jan 2001 – Jan 2003 | San Francisco Bay Area Promoted once and ensured seamless digital experiences and curated visual storytelling output for Barclays Global Investors, a mutual-fund provider and exchange leader that developed a digital investment product called ‘iShares’. • Designed dynamically generated content for internal websites within the business group for key stakeholders. • Built and maintained web pages for a website with global reach while overseeing the production project budget. • Served as the point-of-contact for clients to define project requirements, UI strategy, prototype execution, mock-ups, and storyboards. • Trained and supervised newly hired Web Integrators and UI Designers to guide on existing protocols. • Empowered cross-functional teams and synergized team efforts with aggressive deadlines in a high-output firm. ## Education ### Graphic Design Academy of Art University ### BFA in Information Systems Management University of San Francisco ### Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/sheila-gebrekidan-402a2011 --- Source: https://flows.cv/sheilagebrekidan JSON Resume: https://flows.cv/sheilagebrekidan/resume.json Last updated: 2026-04-13