Led a team of 5 designers working on AI-powered personalized member experiences across TV, mobile, and web, helping members find what to love next as Netflix expanded beyond shows and movies into emerging entertainment.

Built a multidisciplinary team of 5+ designers across tax, patents, trademarks, and legal offerings.

Redesigned the end-to-end tax filing experience and hit real numbers: NPS up 75 points, completion rate up 9%, support call volume cut in half, expert response time down 4 hours. The collaboration system we built became the foundation for how LegalZoom connects customers and professionals across all of its product lines.

Joined as the first design manager for a new product initiative, built a team from scratch, and led end-to-end design of QuickBooks Cash, a 0-to-1 business banking platform with a business account, debit card, savings envelopes, and native mobile and web experience.

We reached 100k+ active customers, $1B+ in deposits, and 7x growth in monthly mobile engagement, earning Fast Company Best UX and Tearsheet Challenger Commercial Bank of the Year in 2020. Through an intense launch the whole team stayed together and kept building after we shipped.