# Sheila Wong

> Product Designer | B2B & D2C SaaS | PropTech

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/sheilawong

Product Designer with a strong foundation in UI/UX and visual design, driven by curiosity and a passion for creating meaningful, user-centered experiences. I’ve led 0→1 product launches, built scalable design systems, conducted user research and leveraged product data to bridge the gap between technology and people. I thrive in ambiguity and fast paced environment, turning ideas into thoughtful, impactful solutions that users genuinely love.

## Work Experience
### Product Designer @ PeopleFinders
Jan 2025 – Present

### Product Designer @ HomeLight
Jan 2021 – Jan 2025
- Design and ship critical product experiences across agent CRM dashboard (0→1) including performance metrics, payments flows, application submission, transaction management, admin and team view, and internal operator dashboard. Series B-D.

- Lead designer for an AI-powered coaching product that helps agents improve performance during initial client calls, reducing drop-off from 8.2% to 3% and driving stronger early-stage engagement.

- Worked on various landing pages including top agent marketplace and home search.

- Plan and execute A/B test, partnering with product and data to validate hypotheses and drive measurable improvements in activation and revenue.

- Lead user research initiatives, usability testing, behavioral analysis, and QA design.

### Visual Designer @ HomeLight
Jan 2019 – Jan 2021 | San Francisco Bay Area
- Conceptualized and designed engaging visual marketing assets to showcase HomeLight’s products across digital channels.

- Created high-performing infographics that achieved an 11% click-through rate, driving strong audience engagement.

- Developed scalable, white-label design systems for partnership programs, enabling consistent co-branded experiences across partners.

### Copywriter @ The RealReal
Jan 2018 – Jan 2019
⁃Copy-write product descriptions with seasonal information, MSRPs, and 
material differentiation. Hit 110% of daily goal
⁃Research and authenticate products by composition

### UI/UX Intern @ Gemnote
Jan 2019 – Jan 2019
- Redesigned and implemented the front-end interface for an internal dashboard (Gift Manager) and landing page.

- Designed end-to-end experiences for a B2B gifting chrome extension via Salesforce , supporting both customer-facing flows and internal tools.

- Worked directly with CEO and development team to assure designs details are implemented correctly.

- Worked on custom illustration for corporate events and photoshoot.


## Education
### Bachelor of Science - BS in Fashion Merchandising Minor in Marketing
San Francisco State University

### Associate's degree in Fashion Merchandising
Cañada College


## Contact & Social
- LinkedIn: https://linkedin.com/in/sheila-wong-002565148
- Portfolio: https://www.sheilawong.work/

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Source: https://flows.cv/sheilawong
JSON Resume: https://flows.cv/sheilawong/resume.json
Last updated: 2026-04-13