# Shelley H.

> Product Designer | 0→1 | B2B SaaS | Scalable UX | CMU Alum

Location: San Francisco, California, United States
Profile: https://flows.cv/shelley

👩🏻‍💻 shelley-h.com

I’m a Product Designer with 8+ years of experience crafting intuitive, scalable, and user-centered solutions for B2B SaaS and enterprise tools. I thrive in 0→1 environments—designing products from the ground up and shaping user experiences that drive efficiency and impact.

Currently, I’m part of EKN Engineering, a pioneer in utility engineering serving clients across the U.S. like PG&E and Southern California Edison, where I design digital tools that modernize workflows and empower field and planning teams.

✨ 0→1 Product Design: Taking ideas from concept to launch, solving complex workflows, and creating intuitive digital experiences.
✨ B2B SaaS & Enterprise: Designing data-driven platforms that balance usability, functionality, and business goals.
✨ User Research & Strategy: Leveraging insights to drive product roadmaps and align user needs with scalable design systems.
✨ Cross-functional Collaboration: Working closely with PMs, engineers, and stakeholders to deliver high-impact solutions.

Previously, I led the redesign of PG&E’s enterprise work management tool, reducing costs by 10% (~$50M annually). I’ve also worked at Samsung and Wish, refining both B2B and B2C experiences.

Always excited to tackle new challenges, simplify complexity, and design products that make a difference. Let’s connect!

## Work Experience
### Senior Product Designer @ EKN Engineering
Jan 2025 – Present
EKN Engineering is a pioneer in utility engineering, serving major clients across the U.S., including PG&E and Southern California Edison. I design digital tools that modernize internal workflows, enhance usability, and support field and planning teams in delivering efficient, data-driven solutions.

### Product Designer II @ Avenue Code
Jan 2021 – Jan 2025 | San Francisco, California, United States
Work with client PG&E on internal tools

### Product Designer @ Trianz
Jan 2019 – Jan 2021 | San Francisco Bay Area
- Researched and mapped customer journey for multinational fasfood holding company. Provided design strategy on improving digital touch point experience. 
- Conducted primary user research to better understand and identify user needs. Redesigned employee intranet portals for efficient communications and team performance. 
- Collaborated with key stakeholders to understand the scope of projects and communicated design rationales.

### Product Designer @ Wish
Jan 2019 – Jan 2019 | San Francisco Bay Area
- Designed merchant seller portal to enable over 1.5 million merchants to sell products over the app globally.
- Collaborated closely with the design team, engineers, product managers and copy writers on projects to provide cohesive experience for users.
- Researched and improved the current design components library to be more accessible and integrated into day to day design tasks.

### Product Designer @ Samsung Electronics America
Jan 2018 – Jan 2019 | San Francisco Bay Area
- Recruited and led user research to gain insights from mobile phone usage behaviors.
- Designed innovative concepts for improving phone addictions. Concepts were adapted and implmented on S11.

### Master's Capstone Project @ Electronic Arts (EA)
Jan 2017 – Jan 2017 | Redwood city
- Built internal data visualization tool to help product team understand player experience and created more engaging experience.
- Utilize knowledge of data visualization and motion graphics to deliver accessible data dashboard for employees across the organization.

### Product Design Intern @ Vaudeville Ventures
Jan 2017 – Jan 2017 | New York City, USA

### Digital Media Planner @ Ogilvy
Jan 2014 – Jan 2015 | Taipei, Taiwan


## Education
### Master's degree in Entertainment Technology Center, focusing on interaction and interface design
Carnegie Mellon University

### Bachelor's degree in International Business, concentration in digital marketing
Soochow University


## Contact & Social
- LinkedIn: https://linkedin.com/in/shelley-h-485540100
- Website: https://shelley-h.com

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Source: https://flows.cv/shelley
JSON Resume: https://flows.cv/shelley/resume.json
Last updated: 2026-02-23