# Shelley Carella

> UX Content Design Leader

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/shelleycarella

## Work Experience
### Senior Staff Content Designer @ Cash App
Jan 2022 – Present | San Francisco Bay Area
Shaping customer experiences across Lending and Trust

### Senior Staff Content Designer @ Robinhood
Jan 2022 – Jan 2022 | Menlo Park, CA
Lead on 0→1 retirement investing product

### Senior Manager, Content Design @ Robinhood
Jan 2021 – Jan 2022 | Menlo Park, CA
Scaled the growth and core product content design team from 1 → 5 during hypergrowth

### Content Design Lead @ Robinhood
Jan 2020 – Jan 2021 | Menlo Park, California, United States
Lead across our Core Product teams

### Senior Content Designer @ Robinhood
Jan 2019 – Jan 2020 | Menlo Park, California, United States
Helped launch Robinhood’s first Cash Management product

### Content Strategy Lead @ Yummly
Jan 2011 – Jan 2019 | Redwood City, CA
- Employee #6; helped scale Yummly from 0 → 20M users with zero paid acquisition
- Led end-to-end content strategy across app, web, blog, social, customer comms, and support.
- Built Yummly’s core voice, tone, and brand guidelines used across product and marketing.
- Partnered on major feature launches, platform scale, and post-acquisition integration


## Education
### Bachelor of Science in Business Administration in Marketing
University of Florida - Warrington College of Business

### Spanish in International Marketing, General Business
Universidad Nebrija


## Contact & Social
- LinkedIn: https://linkedin.com/in/shelleycarella

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Source: https://flows.cv/shelleycarella
JSON Resume: https://flows.cv/shelleycarella/resume.json
Last updated: 2026-04-13