Demonstrated skills in information architecture, sketching, wire-framing, prototyping, user testing, eCommerce, browsing, persuasive and anticipatory design, gamification, behavior change, dashboards, data design, social media, messaging, and product lifecycle.

• Lead a small team of designers to plan and execute a startup concept from beginning to MVP based on user research conducted by the team.

• Developed brand identity utilizing color palette, mood boarding, brand attributes and personality.

• Facilitated communication between team and stakeholders to deliver a working prototype design in 5 weeks through traditional UX methodologies.

• Conducted usability testing and synthesized test results to guide next step iterations.

• Designed messaging features for a friends and family fitness app that maintains engagement and sustains user retention for an overall motivating experience.

• Conducted user research via in-depth interviews, competitor heuristic analysis & affinity mapping to discover motivations, pain points, opportunity and to validate design decisions.

• Produced a high-fidelity prototype, and conducted usability testing and iterative design.

• Implemented the Google Venture Design Sprint process to design and enhance a seamless user experience for creating delicious recipes at home.

• Conducted competitor analysis to inform design decisions.

• Orchestrated a user centric prototype and conducted usability testing to ensure efficient and effective problem solving.

• Executed the design of a wellness app from end to end using the Discovery, Design, and Validate framework that revolutionizes health care management and prevents disease.

• Championed user research, competitor heuristic analysis, & user interviews to drive the discovery/design process.

• Synthesized research via affinity mapping, empathy maps, user stories & personas.

• Exercised site mapping, card sorting, user flows, ideation sketching, wireframes, guerilla testing, wire flows, style guiding, and high fidelity prototyping.

• Carried out two rounds of usability testing, including iterations.