# Shelli Belleci M.Ed. > Product & UX Designer | AI-Enabled Human-Centered Design | Wellness, Education & Behavior Change Systems Location: San Francisco Bay Area, United States Profile: https://flows.cv/shelli I channel my passion for understanding human behavior into crafting intuitive and impactful digital experiences. My background in education has instilled in me a seasoned understanding of user engagement and learning methodologies. I combine this experience with my innate creativity and curiosity to refine user experiences blending aesthetics and functionality. Having guided individuals towards healthier lifestyles, I lend my expertise in the health coaching field to innovate digital solutions that prioritize user health & happiness. I'm dedicated to continuous learning and improvement to master the skills of UX/UI design. With a unique blend of empathy & analytical thinking, I am poised to make a meaningful impact for products that resonate and inspire. When I'm not immersed in teaching or honing my design skills, I'm likely plugged into something artistic or finding inspiration in the world around me ## Work Experience ### Product Designer @ UX/UI Designer Jan 2022 – Present | San Francisco Bay Area Demonstrated skills in information architecture, sketching, wire-framing, prototyping, user testing, eCommerce, browsing, persuasive and anticipatory design, gamification, behavior change, dashboards, data design, social media, messaging, and product lifecycle. ### ONLO - Social Media Travel App @ UX/UI Designer Jan 2023 – Jan 2023 •Lead a small team of designers to plan and execute a startup concept from beginning to MVP based on user research conducted by the team. •Developed brand identity utilizing color palette, mood boarding, brand attributes and personality. •Facilitated communication between team and stakeholders to deliver a working prototype design in 5 weeks through traditional UX methodologies. •Conducted usability testing and synthesized test results to guide next step iterations. ### Fit Fusion - Fitness App for Family & Friends @ UX/UI Designer Jan 2023 – Jan 2023 •Designed messaging features for a friends and family fitness app that maintains engagement and sustains user retention for an overall motivating experience. •Conducted user research via in-depth interviews, competitor heuristic analysis & affinity mapping to discover motivations, pain points, opportunity and to validate design decisions. •Produced a high-fidelity prototype, and conducted usability testing and iterative design. ### Savr Recipes - Recipe Creation App @ UX/UI Designer Jan 2023 – Jan 2023 •Implemented the Google Venture Design Sprint process to design and enhance a seamless user experience for creating delicious recipes at home. •Conducted competitor analysis to inform design decisions. •Orchestrated a user centric prototype and conducted usability testing to ensure efficient and effective problem solving. ### Your Sweet Life - Health Management @ UX/UI Designer Jan 2022 – Jan 2023 •Executed the design of a wellness app from end to end using the Discovery, Design, and Validate framework that revolutionizes health care management and prevents disease. •Championed user research, competitor heuristic analysis, & user interviews to drive the discovery/design process. •Synthesized research via affinity mapping, empathy maps, user stories & personas. •Exercised site mapping, card sorting, user flows, ideation sketching, wireframes, guerilla testing, wire flows, style guiding, and high fidelity prototyping. •Carried out two rounds of usability testing, including iterations. ### Educator @ Pittsburg Unified School District Jan 2011 – Present | Pittsburg, Ca •Demonstrated leadership in the classroom by managing and guiding students. •Exercised empathy and understanding to meet the needs of a culturally diverse population - promoting cultural sensitivity and inclusion. •Adapted to the evolving needs of students and changing educational technology. ### Health Coach @ Institute for Integrative Nutrition Jan 2015 – Jan 2022 •Developed personalized nutrition and lifestyle coaching programs for clients, based on their needs, to help them achieve their goals. •Lead plant based nutrition groups, classes and challenges. •Developed entrepreneur & business skills. ## Education ### Bachelor's degree in Art Studio UC Santa Barbara ### UX/UI Design Career Track Certificate Springboard ### Master's degree in Education University of Phoenix ### Health Coach Certification in Community Health and Preventive Medicine Institute for Integrative Nutrition ## Contact & Social - LinkedIn: https://linkedin.com/in/shellibelleci - Portfolio: https://www.shellibelleci.info --- Source: https://flows.cv/shelli JSON Resume: https://flows.cv/shelli/resume.json Last updated: 2026-04-13