# Shenxun Wang

> Staff Product Designer @ Meta | UX/UI, AI, B2B

Location: New York, New York, United States
Profile: https://flows.cv/shenxun

With over 7 years of work experience, I am a staff product designer at Meta, where I lead the design of an AI-based ad product that generates millions of incremental revenue. I have an MFA in Design and Technology from Parsons School of Design, and I am passionate about creating innovative and user-centric solutions that leverage the power of AI and data. I value collaboration, diversity, and impact, and I strive to contribute to Meta's mission of bringing the world closer together.

In my current role, I work as a lead designer to deliver the AI-based ad product (Advantage+ Creative) from scratch, which grows the working team from 5 to over 30+. I collaborate with designers, developers, and offering managers across different squads to enhance the user experience and optimize the ad performance. As a result, the product becomes ad org's top priority that brings 136 million incremental ad revenue in one half, and scales 291% adoption in one half. I also act as the subject matter expert on visual design, and help the team on visual design part across various projects.

## Work Experience
### Staff Product Designer @ Meta
Jan 2026 – Present | remote
Architecting scalable, AI-ready ad creation experiences at Meta—balancing automation, governance, feature growth, and advertiser trust.

### Senior Product Designer @ Meta
Jan 2021 – Jan 2026 | Remote
- Led cross-functional teams to launch an AI-powered ad creative optimization product(Advantage+ creative) from concept to market, growing the team from 5 to 30+ and surpassing adoption and revenue targets.
- Spearheaded the Metadata Advertiser Experience initiative, designing and launching features like Sitelink Extension, Product Extension, and third-party integrations to streamline ad creation and boost adoption.
- Mentored and developed junior designers, fostering collaboration and knowledge-sharing across teams.

### Advisory Product Designer (IBM Security Service) @ IBM
Jan 2020 – Jan 2021 | New York, United States
Solve UXUI problems around IT Threat Analysis, Defense, and Network Protection in IBM Security Service.

### Product Designer (IBM Commerce and Digital Growth) @ IBM
Jan 2018 – Jan 2020 | Greater New York City Area
- Collaborate with designers, developers, and offering mangers across different squads in IBM
to enhance the commerce platform features. As a result, for one single product (IBM SPSS), the
purchase orders increased 60% and the revenue increased 150%
- Work closely with content strategist, brand team, and dev lead to standardize the design and
experience of IBM SSM (Subscriber and Subscription Management) Emails across. Over 170
thousands emails have been sent in one month, there is 0% spam report & un-subscription since the templates have been delivered. The unique open rate increased by 50%, and unique click rate increased by 150%.
- Act as the subject matter expert on visual design, and help the team on visual design part
across various projects.

### Product Designer Intern @ Viacom
Jan 2018 – Jan 2018 | Greater New York City Area
- Work on design system related to the Nick & Nick Jr. brands, and an upcoming integrated streaming service that combines multiple brands channels into one application.
- Incorporate with senior UX designer to refine UI assets including font, color, iconography, and transitions for Nick Jr & Nick, to maintain brand consistency across mobile, tablet, browser, and TV platforms.
- Report to product VP to create user flow diagram to clarify the information architecture for stakeholders and development team.
- Perform competitive research, create mockups and interactive prototypes for the tablet design to support product to stand out on various platforms.
- Work with senior product designer to update the Android TV design for Paramount brand.

### Graduate Teaching Fellow（Web Design and Front-end Development） @ Parsons School of Design - The New School
Jan 2017 – Jan 2017 | Greater New York City Area
Taught first-year students graduate-level courses and workshops on front-end development, user experience research, and design methodology including:
-HTML, CSS, Javascript, and P5.js
-Competitive analysis, Information architecture, Wireframe, UI Design, and Motion graphic

### UX Designer Intern @ Havas
Jan 2017 – Jan 2017 | Greater New York City Area
I researched and developed elements including competitive analysis, user flows, personas, wireframes for serval different IBM projects.
- Worked with senior UX designers to perform UX research for an interactive Tutorial Site of IBM Watson Data Platform in order to create an engaging and educational experience.
- Created a chatbot to help different audiences to have a better understanding about IBM Watson Chatbot in order to convert more users.
- Designed UX pattern of IBM Database Selector tool that helps builders and decision makers self-select the type of database which best suits their needs.


## Education
### Master of Fine Arts (MFA) in Design and Technology
Parsons School of Design - The New School

### Bachelor of Arts (B.A.) in Graphic Design
George Mason University

### Bachelor's degree in Interior Design
Southwest Jiaotong University


## Contact & Social
- LinkedIn: https://linkedin.com/in/shenxun-wang-449156b3

---
Source: https://flows.cv/shenxun
JSON Resume: https://flows.cv/shenxun/resume.json
Last updated: 2026-02-23