# Sherry L.

> Product Designer at Apple (via Verndale)

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/sherryl

I’m a Product Designer at Apple  via Verndale, leading design on consumer e-commerce experiences across Apple’s online and mobile app shopping platforms. 

I find joy in transforming complex challenges into intuitive and scalable solutions, driving impact through iterative experimentation, and bringing designs to life for thoughtful discussions.

Previously, I led design at T-Mobile, creating AI/ML-powered internal tools to improve customer service agent efficiency. I’ve also enhanced web accessibility at UCLA and helped multiple startups grow from the ground up, shaping impactful user experiences.

## Work Experience
### Senior Product Designer at Apple @ Verndale
Jan 2023 – Present
Embedded on the Apple Store Online team. Designing purchase and post-purchase experiences on Apple.com and the Apple Store App.

### Senior UX Designer @ T-Mobile
Jan 2021 – Jan 2023
Lead designer on the AI team at T-Mobile. Designed internal tools powered by AI/ML for T-Mobile Customer Care experts to reduce call time resolution, increase first call resolution, & improve customer satisfaction.

via Indigo Slate

### UX and Website Support Assistant @ University of California, Los Angeles
Jan 2019 – Jan 2021
• Improved web accessibility by 30% by updating 31 department sites that garner 14M views/year through Drupal and writing HTML/CSS/Javascript on DNN
• Simplified user flow for accessing info about programs and facilities on UCLA Recreation (1.5M views/year) by conducting user research and competitive analyses
• Spearheaded effort of creating training sites with 30 video tutorials to teach departments about the CMS and best web accessibility practices

### Product Designer @ KnowMe, Inc.
Jan 2020 – Jan 2021
• Led end-to-end design efforts to improve existing and new features as the sole designer for this start-up; designed a full MVP mobile app within 3 months
• Streamlined hand-off to devs by defining the design system from the ground up, writing detailed specifications, and prototyping all interactions 
• Strategized UX direction for 5 major app features with the C-Suite
• Conducted 8 user interviews to improve and prioritize feature requirements
• Redesigned and implemented the website on Webflow

### UX Designer @ Wazo
Jan 2019 – Jan 2020
Designed new mobile app features (mood tracker, notes, availability tracker, goals, dashboard) for users to reach their mental health goals with their mentors

### Teacher @ Skillshare
Jan 2017 – Jan 2017
Created a video class for 570+ students on beginner techniques on brush lettering and watercolors with over 14,400 minutes watched. Selected to be featured on the Illustration classes homepage


## Education
### Bachelor of Science - BS in Cognitive Science
UCLA

### Social Psychology in Graphic Design, Art History
Yonsei University


## Contact & Social
- LinkedIn: https://linkedin.com/in/sherryklam
- Portfolio: https://www.sherrylam.com/

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Source: https://flows.cv/sherryl
JSON Resume: https://flows.cv/sherryl/resume.json
Last updated: 2026-03-25