# Sherwin Fong > Design Lead / Product and User Experience Location: San Francisco Bay Area, United States Profile: https://flows.cv/sherwin I’m a designer that’s created digital products and experiences for international companies such as Apple, Nike, Samsung, adidas, Visa, and more. My work spans a multitude of platforms including mobile apps, web services, and interfaces for next generation products. My specialty is building great things. Loving what I do is an added bonus. ## Work Experience ### Senior Product Designer @ Credit Sesame Jan 2023 – Present • Led end-to-end UX design for credit management tools, prioritizing accessibility and mobile-first design through user research and usability testing. • Designed personalized recommendation systems and information architecture to drive user engagement. • Collaborated with product and engineering teams to establish design system components for cross-platform consistency. ### Lead Product Designer @ LendingClub Jan 2020 – Jan 2023 • Conducted comprehensive user research and competitive analysis to identify and solve lending experience pain points. • Developed prototypes and interaction design specifications to optimize the loan application process. • Established scalable mobile design patterns and a comprehensive component library. ### Lead User Experience Designer @ Saildrone Inc Jan 2019 – Jan 2020 • Designed the end-to-end experience for the Saildrone Forecast app, which achieved a #3 ranking in the App Store weather category. • Optimized complex ocean data visualization for consumer audiences via iterative prototyping and user testing. • Developed B2B dashboard interfaces for governmental and commercial clients, balancing complex data requirements with high usability. ### Principal Product Designer @ Visa Jan 2017 – Jan 2019 • Led strategic design initiatives for flagship cardholder products for partners like Bank of America and PNC. • Directed iOS and Android development through comprehensive wireframes, prototypes, and user flows. • Designed secure, accessible payment experiences that balance user needs with complex compliance requirements. ### Creative Lead @ Stellar Labs, Inc. Jan 2015 – Jan 2017 • Directed the design strategy for a cloud-based private aviation platform, managing UX across both consumer and enterprise products. • Led the launch of an iOS consumer app and two enterprise SaaS applications through the full design lifecycle. • Established a comprehensive design system and interaction patterns for complex aviation workflows. ### Senior Product Designer @ Fitbit Jan 2014 – Jan 2015 • Led UX and visual design for the Fitbit mobile app and wearable interfaces to ensure a cohesive cross-platform experience. • Designed a social reward system that drove a 95,000 DAU increase in one month through user research and A/B testing. • Created detailed interaction models for core health tracking features. ### Lead UI Designer @ Samsung Electronics Jan 2012 – Jan 2014 • Led UX strategy and interface design for the Galaxy Gear smartwatch, resulting in over 800k units sold. • Designed interfaces for flagship devices through iterative prototyping and rigorous usability testing. ### Senior Designer @ Apple Inc. Jan 2009 – Jan 2012 • Directed interactive retail signage design for 453 stores globally, reaching 480 million shoppers. • Optimized Apple Online Store interaction flows, contributing to $6.6B in sales revenue. • Awarded the D&AD Black Pencil for high-impact design work on Apple.com. ### Senior Designer @ Carat Jan 2006 – Jan 2009 ### Internet Creative Coordinator @ Williams-Sonoma, Inc. Jan 2004 – Jan 2006 ### Designer @ Digitas Jan 2003 – Jan 2004 ## Education ### Bachelor of Science in Communication Boston University ## Contact & Social - LinkedIn: https://linkedin.com/in/sherwinfong - Website: http://sherwinfong.com --- Source: https://flows.cv/sherwin JSON Resume: https://flows.cv/sherwin/resume.json Last updated: 2026-02-23