# Sherzod Max

> ex Senior Product Designer at Coinbase (design for crypto and AI companies)

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/sherzod

Senior Product Designer with 10 years of experience designing world class mobile and web products across industries. Interested in crypto and AI projects.

## Work Experience
### Design contractor for crypto/AI startups @ #Web3
Jan 2022 – Present
Web3 DAO community management, chat and governance platform all in one. Learn more at: https://sherzod.co/persona

### Senior Product Designer @ Eternis
Jan 2024 – Jan 2025 | Remote
Lead Product Design for a few AI and crypto initiatives:

- Freysa.AI agent game (launched, live at www.Freysa.ai)
- Anonymized voting mobile app (deprecated) 
- Brand work

### Senior Product Designer @ Coinbase
Jan 2020 – Jan 2022 | San Francisco Bay Area
Leading product design on Payments

Launched Remittances: 
https://twitter.com/sherzodmx/status/1493716132825554945?s=20&t=MNsWvxk1-pKYd8swmMitGg 

Launched Instant Cash outs:
https://blog.coinbase.com/more-ways-to-buy-crypto-and-cash-out-now-on-coinbase-2790e3bbc751 

Launched buying crypto with Apple Pay or Google Pay:
https://twitter.com/sherzodmx/status/1423377017303601163?s=20&t=MNsWvxk1-pKYd8swmMitGg

### Product Designer @ Lyft
Jan 2017 – Jan 2020 | San Francisco Bay Area
Designing the future of transportation, focusing on Lyft's integration with Public Transit systems in the US. https://twitter.com/sherzodmx/status/1329890972394692608

### Product Designer @ Operator
Jan 2016 – Jan 2017 | San Francisco Bay Area
Reimagining AI chat bot conversational commerce for mobile and helping with our big launch in China.

Design focus:
• Chatbots and AI
• Ecommerce
• Search engine
• Internal console for experts to talk with customers

### Senior Designer @ Labdoor
Jan 2015 – Jan 2016
Designing for cross platform experiences, helping people to find the best supplements.

### UI/UX Designer @ Unravel
Jan 2014 – Jan 2015 | San Jose
Unravel is a fun way to meet and chat with new people nearby. It’s the ultimate dating app where local people come to meet each other!

• Designing social network mobile app from early concepts to the product launch.
• Designed both for both iOS and Android platforms.

### UI/UX, Visual Designer @ Cisco
Jan 2014 – Jan 2014 | Santa Clara
• Rebranding/redesigning Cisco's collaboration software - Webex and Jabber.
• Designing various elements for mobile (iOS), desktop and print. 
• User research.

### Product Designer @ Arubixs - new ultra slim smartphone with it's own proprietary OS 'Portal'.
Jan 2014 – Jan 2014 | Mountain View, CA
I was leading design for Portal OS. Designed various visuals including product hardware view, brand identity, website, and operating system UI such as iconography, layout and interaction flows.

### Product Designer @ 3DBin, Inc.
Jan 2014 – Jan 2014 | Mountain View, Ca
Designing UI for mobile and web.
- User interactions
- Iconography
- Layout, Wireframes, Prototypes.
- Brand identity
Designed for Print - t-shirts.

### UI/UX Designer @ Aviso Inc (formerly  Gnana, Inc)
Jan 2013 – Jan 2013 | Mountain View, CA
Designing interactions, structure and wireframes, and other visual elements for a sales-analytics web app. 
Brand Identity, such as logo and business cards.

### Web Designer @ QNC
Jan 2013 – Jan 2013

### Freelance Design Consultant @ Himpax
Jan 2011 – Jan 2013
Himpax - business Identity: logo, flyers, business cards, website.
Trucker Path - mobile app. Designed UX and UI interactions, UI elements.
Serial Solver - designed website.
Style Haven - designed brand identity.
Surprise Order - improvements on landing page design.

### Graphic Design Intern @ NetDec
Jan 2009 – Jan 2010 | Tashkent, Uzbekistan
Designed for web and print.


## Education
### Business in Graphic Design
American River College
Jan 2012 – Jan 2013

### Business in Graphic Design
Foothill College

### Business Administration and Management in General
Sacramento City College
Jan 2011 – Jan 2012

### Graphic and Web Design
NetDec
Jan 2008 – Jan 2009


## Contact & Social
- LinkedIn: https://linkedin.com/in/sherzodmax
- Portfolio: http://sherzod.co/

---
Source: https://flows.cv/sherzod
JSON Resume: https://flows.cv/sherzod/resume.json
Last updated: 2026-03-25